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Wedding tourism is a new special tourism product in China in recent years. With the increase of people's income and the change of consumption level, more and more newlyweds begin to participate in wedding tourism activities. Wedding tourism is a characteristic product with high consumption level and high repetition, which has broad development prospects. As a world-famous tourist city, Guilin has many advantages in development, so we should speed up the development of wedding tourism products and design products that tourists are satisfied with. However, in the process of development, many problems have followed due to the lack of experience and excessive pursuit of interests. This paper summarizes the main characteristics of wedding tourism, analyzes the advantages of developing wedding tourism in Guilin through questionnaire survey statistics, and analyzes the defects of wedding tourism market in Guilin according to the questionnaire survey. Based on this, the author puts forward some suggestions and countermeasures, hoping to provide reference for the development of wedding tourism in Guilin.

Relatively simple