Where is the future development trend of China tourism?

The Future Development Trend of Tourism in China

First, the diversification trend of tourism, different tourism purposes, so that the current dominant tourism will be diversified, such as leisure and entertainment, sports adventure and so on. The diversified individual needs of tourists put forward higher requirements for the diversification of tourism infrastructure, such as the characteristic tourism services for the elderly after entering an aging society.

Second, the trend of tourism space expansion. With the progress of science and technology, the scope of tourism space activities is broader. Not only can you travel around the world easily, but you can also travel to the deep sea, the moon and even beyond. A revolutionary new way of tourism has emerged.

Three. The rapid development of long-distance tourism In the next twenty years, the most remarkable feature of the development of world tourism is the increase of long-distance tourism. By 2020, the proportion of regional tourism and intercontinental tourism will rise from the current 82: 18 to 76: 24, and the average growth rate of intercontinental tourism will reach 5.4% in the next two decades, which is one percentage point higher than the average growth rate of world tourism.

Fourth, the trend of tourism popularization Tourism is no longer a high-consumption activity, but has entered thousands of households as a daily life. Tourism has a broad mass base, people's work and life may be long-distance travel, which has formed an unprecedented extensive and huge crowd exchange and migration, and the traditional regional and ethnic concepts have been further broken, and the off-season of tourism is no longer obvious.

5. Culture is a new bright spot in the development of tourism. As far as the market operation of tourism is concerned, the first level of competition is price competition, which is the lowest level of competition and the most common way of competition; Further is quality competition; The highest level is cultural competition. The cultural function of tourism itself is intrinsic. Tourism enterprises are enterprises that produce culture, manage culture and sell culture. In essence, tourists travel to buy culture, consume culture and enjoy culture. In the process of tourism development, management and operation, there is no competitiveness without culture. Therefore, the development of tourism should first pay attention to cultural connotation. Whether it is cultural, ecological, adventure or holiday tourism projects, whether it is running a travel agency or building a hotel, we must fully tap the cultural connotation. It can be said that paying attention to cultural connotation has become the starting point of tourism competition, and there is great room for development from a high starting point. Secondly, we should pay attention to the form of culture. Rich cultural connotations need to be expressed in appropriate cultural forms, and cultural forms must be closely combined with cultural connotations. Finally, we should pay attention to the cultural nature of the process. Tourism management is a living cultural management to a great extent, and this living cultural management must pay attention to the cultural nature of the process. For example, all kinds of tourism and cultural festivals held in various places, from project conception, overall framework to development process, should fully reflect the cultural connotation with unique local characteristics and form characteristic products.

6. Diversification of form and content is the main theme of tourism development. In the primary stage of tourism development, people mainly aim at visiting scenic spots and historical sites and natural landscapes. However, with the development of economy, culture and education, people are no longer satisfied with simply "seeing the mountains and water", but more need is to acquire knowledge and experience life in the process of traveling. The multi-level development of people's tourism demand will inevitably force tourism to present diversified characteristics in form and content. Formally speaking, self-help tours and other forms of tourism will become more and more common; In terms of content, industrial tourism, agricultural tourism and exhibition tourism will become new hot spots. The so-called industrial tourism refers to visiting the production lines, production tools, products and factories of industrial enterprises. It originated in France in 1930s, when Citroen let tourists visit its production line and appreciate its automobile production technology. Later, famous modern industrial enterprises all over the world followed suit, such as automobiles, steel, airplanes, wine making, electrical appliances, petroleum, beverages, food, ceramics and other industries. They have opened their production processes one after another, so that visitors can have a quick look. Industrial tourism not only satisfies tourists' curiosity about the production technology and technology of industrial enterprises, but also helps enterprises to establish a good public image. Compared with industrial tourism, the connotation of agricultural tourism is richer. It includes not only the tour of rural scenery, the leisure vacation in villages and towns, but also the self-picking of agricultural products, the enjoyment of food and the experience of folk customs and rural conditions. It can be said that agricultural tourism is an all-round, multi-level and comprehensive leisure and entertainment activity. Besides. Various exhibitions will also attract a large number of participants. Although the purpose and intention are different, we should shop, stay, eat and entertain at the exhibition site to form exhibition tourism. In China, MICE tourism started in the late 1950s and early 1960s, while the commercial MICE tourism started late until the late 1960s, but it developed rapidly. The most representative example is 1999 World Horticultural Exposition held in Kunming. In just half a year, its tourism income reached11500 million yuan, which exceeded many people's expectations.

Seven, the tourism industry will increasingly move towards standardization and the rule of law. Since the reform and opening up, the management level of China's tourism industry has been greatly improved. But judging from the requirements of market economy development, it is not mature enough. In particular, many tourism enterprises still lack the awareness of industry self-discipline, and only consider their own immediate interests, regardless of the long-term development of the whole industry. For example, some tourism enterprises compete to reduce prices, and vicious competition is a prominent example. The collectivization of tourism enterprises is a good way to solve the phenomenon of excessive, miscellaneous, scattered and chaotic tourism enterprises in China. This is because enterprise groups are conducive to achieving economies of scale and industrial structure optimization, enhancing the core competitiveness of enterprises, and realizing resource sharing, external publicity, developing tourism markets and group reception under the condition of highly developed information. At the same time, under the condition of market economy, establishing a standardized legal system is not only the basis for ensuring the healthy development of tourism, but also the inevitable trend of tourism development. At present, the focus of tourism legislation and tourism law enforcement is to improve tourism quality and rectify market order. In the future, we should further deepen on this basis, ensure the comprehensive standardization of the market and enhance the credit of enterprises, that is, ensure legal operation and protect reasonable competition.

Eight, tourism services gradually develop in the direction of humanization and socialization. With the development of tourism from experience management to scientific management, the implementation of standardized services has greatly improved the service quality. However, due to the diversity and variability of tourism demand, the disadvantages of standardized services are gradually exposed. Therefore, the future tourism service will meet the needs of different tourists through humanized service, and strive to satisfy all tourists. In recent years, the service scope of China's tourism industry has been expanding, but compared with developed countries, it is still not enough. Developed countries have basically realized the socialization of tourism services, and their service targets include tourists, various enterprises and governments. In the future, the tentacles of China's tourism service will continue to extend, involving all aspects of social life. On the one hand, continue to provide services for tourists through holiday tourism; On the other hand, by actively developing business tourism and exhibition tourism, we will expand our services to enterprises and the government. By contracting other special tourism services, we can truly realize the integration and socialization of tourism services.

Nine, the trend of tourism science and technology has become increasingly prominent. The application of high technology in tourism in developed countries began in the 1970s, and it became popular rapidly. High-tech technology is widely used in tourism. It mainly includes the following three aspects: First, the high-tech development of tourism resources. In recent years, in the construction of various high-tech theme parks, it has become a reality to use high technology to simulate various tourist environments. At the same time, the development of science and technology makes it possible to travel under the sea, in Antarctica and in space. The second is high-tech tourism services. Travel agencies, tourist hotels, tourism transportation enterprises and other tourism enterprises can use information network technology to carry out online consultation, online booking and online payment, and form representative information systems of various departments, such as tourist destination information system, computer booking system, hotel management system and opening settlement plan. The wide application of information network technology in tourism can greatly promote the development of tourism. The third is the high-tech marketing management of tourism enterprises. At present, domestic tourism enterprises mostly adopt traditional face-to-face sales methods, and travel agencies are small, scattered, weak and poor. In order to change this situation, we must adjust the tourism management system. Only by changing the traditional marketing concept, actively touching the internet, developing tourism e-commerce, establishing its own internal business processing and management information system, and highly integrating with the Internet, building an electronic distribution system for agents and an online sales system for tourists, and creating, consolidating and developing its own brand, can tourism enterprises gradually realize large-scale and networked operation. The integration and strategic alliance between traditional tourism enterprises and emerging tourism websites is the general trend, which is the common outlet and new growth point of traditional tourism enterprises and tourism websites in China. There should be different choices for tourism websites and enterprises of different scales: small and medium-sized tourism enterprises can take the form of "people-oriented market" and use the popularity and resource advantages of tourism agents to explore domestic and cross-park markets; Large-scale tourism enterprises can adopt the way of "integration of network and society", take tourism websites as a new channel, invest money and manpower to improve network services and establish an internationally renowned brand image.