Traditional Culture Encyclopedia - Travel guide - What is a travel agency?

What is a travel agency?

Tourism intermediary enterprises are also called middlemen. They order all kinds of tourism products and services from the manufacturers of tourism products. Such as accommodation, transportation and insurance. Then resell it to tour operators or tourists. And get commission from it. Because tourism intermediary enterprises are faced with different business objects. It can also be divided into tour operators (including wholesalers) and retail agents. The former combines the scattered products in the process of tourism into a whole. And through the tourism retail agents in the form of package sales; The latter provides consumers with ready-made tourist routes. For example, travel agencies.

Tourism intermediary service has become a universal form of selling tourism products and services around the world. Therefore. The existence of tourism intermediary enterprises can bring benefits to producers, consumers and tourist destinations of tourism products. Summarized as follows:

So that tourism producers can sell their products in large quantities and transfer the risks to tourism operators through sales.

Product suppliers can reduce promotional expenses through centralized travel transactions. Avoid expensive direct sales promotion to consumers.

Tourists can save time and expense in collecting information and dealing with other things by buying package tours.

Consumers can learn about tourism expertise from tour operators. Minimize the uncertainty in travel.

Wholesalers have strong bargaining power. In this way, tourists can get lower travel prices.