Unique design and extraordinary craftsmanship, let’s talk about RIMOWA suitcases

IT168 Miscellaneous Talk It’s the end of the year again, and friends who have received year-end bonuses will whisper to themselves what should I buy? Today Hailiang recommends a product that you can buy for four to five years, or even more than ten years. A fashionable item that will break down and never go out of style! That is the RIMOWA suitcase from Germany. Because of my work, I occasionally travel, so I thought about buying a box to put things in. First I saw American Traveler on JD.com, then I looked at Samsonite and TUMI, and finally I chose RIMOWA. As for why you chose it? The topic of RIMOWA is divided into two parts. The first part is my purchasing experience and practical recommendations, and the second part is RIMOWA’s brand story.

Today is the last week of 2015. This article was originally written for the public account, but since it has been entered in the background, there must be many friends who are interested in Hailiang and the RIMOWA brand, and Lufthansa and Rimowa launched electronic tags, which can be regarded as a collision of classics and technology. Then let’s make an exception and post it once! I’m tired of looking at digital products for my absolute leader, so it might be OK to check this one out. There is also an advertisement here. You are welcome to scan the QR code in the picture above to follow "Da Wan Ka". Here you can find delicious food, drink, fun and luxury goods.

Why choose RIMOWA?

RIMOWA – the pioneer of lightweight suitcases RIMOWA is a high-end brand of aluminum-magnesium alloy and polycarbonate suitcases. It is the only one in Germany with a long history of suitcases. Historic suitcase manufacturer. "Made in Germany" RIMOWA represents high-quality materials, excellent technology, unique design and extraordinary craftsmanship. The above is from Baidu. I explain it by myself that it is pretentious and strong enough. These two points are enough. To use the words of 168 veteran leader Fossil, "Buy early, enjoy early", and RIMOWA is almost unbreakable if you don't smash it. Even those big guys at the airport will find it very tasty.

RIMOWA’s positioning among suitcases

Many friends think that RIMOWA is an item for high-end aristocrats, but in fact it is not. RIMOWA belongs to the upper echelon of civilian suitcases, while Louis Vuitton, which started out in travel, mainly uses lightweight and durable canvas materials; Samsonite and Tumi, which specialize in suitcase design, also work hard on materials, shapes and portability respectively. With simple hands, RIMOWA belongs to the Mercedes-Benz of cars, and there are many suitcases like Rolls-Royce.

Baidu Encyclopedia definition: RIMOWA - the pioneer of lightweight suitcases RIMOWA is a high-end brand of aluminum-magnesium alloy and polycarbonate suitcases. It is also the only suitcase manufacturer with a long history in Germany. "Made in Germany" RIMOWA represents high-quality materials, excellent technology, unique design and extraordinary craftsmanship.

Why do you think it’s cool?

Brad Pitt hid the stolen papal crown in a box. This is the plot of the movie "The Secret"; After being killed, Tom Russ's eyeballs, which he urgently needed to replace in order to conceal his identity, were carefully put in a box. This scene happened in "Minority Report"; you can find it in "CSI: Crime Scene" There is only one thing that Grayson cannot live without, which is an aluminum box. And these boxes that play a role at critical moments are all from RIMOWA. SO...if you buy RIMOWA, you must buy aluminum, polycarbonate is not pretentious enough. In addition, there is a RIMOWA brand story triggered by aluminum sheets. Please click on the second page to view it.

RIMOWA’s brand culture

The gorgeous store located on Maximilianstrae in Munich, with its outstanding white color scheme, fully reflects RIMOWA’s unique brand meaning - a luxurious journey begins with the purchase of a suitable suitcase. . The entire design is like a modern museum. The precious RIMOWA suitcase is waiting for customers to take it around the world. The dazzling array of choices is one of the joys of shopping, and the brand's concept of "combination of handcrafts and technology" can be fully reflected in every product.

I have a colleague named Du Yi, who is known as Boss Du in the mobile phone circle. Why is it called Boss Du? Because he is an out-and-out tycoon, and I was also infected with RIMOWA by him. I have seen many friends packing their RIMOWA in various ways at the airport. In fact, this also loses the cultural significance of RIMOWA's own brand. Every RIMOWA suitcase has its own story with its nicks, scratches, and registration label marks.

　Topas MULTIWHEEL 85-liter model

It is my first RIMOWA, and I define it as the most practical RIMOWA. The Topas MULTIWHEEL 85-liter model is slightly larger than the common 28 inches, 29 inches to be precise. RIMOWA is defined as "Luggage originally developed for tropical travel and with its sturdy aluminum-magnesium alloy shell is still among the lightest and strongest luggage in its category". It was sold in Germany, and the price at that time was 4,650, which was equivalent to half the price compared to more than 9,000 in Beijing.

There is an old saying in Beijing that you get what you pay for. I have been using it for more than two years and the quality is really hard to say.

▲ 24-inch, 26-inch, and 29-inch at a time

This is the first RIMOWA suitcase I sold. At first, I originally planned to buy a 26-inch one. One size smaller than I am now. I bought it in Berlin, Germany in 2014. At that time, many Chinese people went there. This RIMOWA was almost half the price compared to domestic prices, so everyone rushed to buy it as if it was free of charge. So, I couldn't get the small one, so I bought a large one out of desperation. The 26-inch one looks more refined than the 29-inch one, and it's also more resistant to falling. After all, the bigger it is, the more space it has inside. But after several business trips, I found that the large size is indeed super practical! There is almost no need to worry about the problem of not being able to fit.

Please remember here that according to US law, suitcases over 29 inches are not allowed to enter the country, so the largest size is mine.

Adjustable Divider System The height-adjustable divider system inside the suitcase can be flexibly adjusted according to the amount of luggage, allowing you to place various items in the suitcase in an orderly manner. There are magic bags at both ends of the box that can be used to tighten it. When there is a lot of luggage, you can use this bag to tie it up at any time.

I remember there was an advertisement for RIMOWA a long time ago. Four foreigners couldn't find a taxi in Thailand, so they had to choose three-wheeled motorcycles to get to the city. But there are not enough people to do it. One person sat on the RIMOWA suitcase and slid around. It can be seen that the RIMOWA four-wheel system TOPAS has smooth rollers and is very durable. In addition, the noise-reducing four-wheel system makes the luggage extremely easy to turn and move on smooth roads.

When choosing Topas, be sure to choose ones above 26 inches, because this size is the essence of RIMOWA. RIMOWA is equipped with an innovative TSA lock that can be opened during security checks without causing any damage. Secondly, the large-sized RIMOWA is equipped with two hinges, which are stronger and stronger, which is something that small boxes cannot enjoy.

Pilot MULTIWHEEL 39-liter long box, it is the most pretentious RIMOWA

My second RIMOWA is the Pilot MULTIWHEEL 39-liter model. This one has an unconventional appearance, so there is no The method is determined to be a few inches, but in fact it is a captain's box full of style. RIMOWA is defined as "a distinctive business suitcase that ensures everything is in order. Noble aluminum materials and thoughtful internal design make PILOT your most reliable equipment."

Read the official definition , you must also be able to roughly guess its internal design. The interior space of the Pilot series cases can be divided as needed through removable partitions and computer and power cord packages. Here we can place related items according to our own needs, which is very practical! But it is definitely not able to hold clothes like the Topas series, so the Pilot series is only suitable for short trips of 2-3 days, more directly suitable for 1- I had a business trip for 2 days.

▲Mobile phones, mobile power supplies, credit cards, and change can all find their place

▲Computer bags and cable bags are also given as gifts

The Pilot series adopts top opening The design of the cover makes it suitable for airport security check without having to put the entire suitcase down before going through security check, which is very practical. In addition, the upper cover is also equipped with a mobile power supply, business card slot, card slot, wallet and coin bag. The original intention of the design of Pilot is also to let us give up the heavy shoulders and slide your RIMOWA easily.

The Civil Aviation Administration of my country stipulates that the size of a carry-on suitcase is 55 x 40 x 20cm, and the size of the Pilot MULTIWHEEL 39-liter model I bought is 52.5 x 27 x 44.5 cm, which theoretically cannot be boarded. . But according to my many practical experiences and what my flight attendant friends told me, in general, there is no problem! Because the entire crew cannot delay the flight because of your illegal luggage, so the beautiful flight attendants will enthusiastically help you arrange your luggage. It's OK as long as you don't try international flights or those low-cost airlines that charge for everything.

The collision of classics and technology: Lufthansa and Rimowa launch electronic tags

Okay, let’s return to technology. It is very common to use mobile APP to board a plane, but have you ever seen a suitcase using an electronic tag to board a plane? Currently, the most common method of boarding tags is to manually affix paper luggage tags to suitcases. Lufthansa passengers will soon be able to use "Rimowa electronic tags" to check in luggage at home or on the road using Lufthansa's dedicated app. With just one click, passengers can transfer the data from the electronic boarding pass from their mobile phone to the baggage with the "Rimowa electronic tag" via Bluetooth, and the baggage data will be immediately displayed on the data template in the suitcase. Luggage registered in this way is simply placed on the conveyor belt at the Lufthansa baggage check-in counter. The electronic tag launched by Saudi Arabian Airlines and Rimowa*** symbolizes the technological revolution in the suitcase industry, and we also hope that more airlines will join in.

▲The 747 limited edition launched by RIMOWA and Boeing

About purchase

It is best to talk about the most sad problem of domestic users. If you are a wealthy person, Domestic purchases of Topas or Pilot series cost more than 8,000 yuan. My two models are Topas 4,650 yuan and Pilot 4,200 yuan. Of course, no one is a fool. Most of my friends will choose overseas shopping or buying overseas. It should be noted here that RIMOWA is a German brand and is not cheap in Hong Kong and the United States, so it must be the cheapest to buy in Europe, especially in Berlin. The RIMOWA store at Berlin Airport also has various limited editions for sale.

RIMOWA Story: Murder caused by aluminum sheets

Over the past 110 years, RIMOWA started with luggage and expanded its business to three major areas: professional photography boxes, industrial boxes and customized boxes. , so far, RIMOWA has appeared in countless Hollywood films, and even the Porsche sports car brand and Lufthansa have invited RIMOWA to design exclusively for them. The success of RIMOWA is actually no accident. The key lies in the aluminum-magnesium alloy material selected. Not only is this material strong and moisture-proof, it's even lighter than plastic.

Among all kinds of suitcases, there is another fascinating story as to why RIMOWA is the only one that insists on using aluminum-magnesium alloy. RIMOWA has even become synonymous with aluminum suitcases.

In addition to the world-famous Cologne Cathedral, the Cologne region of Germany has always been home to celebrities. The great musician Beethoven was born here. Inspired by this artistic atmosphere, at the end of the 19th century, a young man named Paul Morszeck also yearned for music. Unfortunately, he was born in a family that ran a luggage factory. Rather than become a musician, Paul Morszeck's father wanted him to take over the family business. In the end, inspired by family affection, Paul Morszeck obeyed his father's will and became the helmsman of the family business. In 1898, Paul Morszeck founded the "Kofferfabrik Paul Morszeck Luggage Manufacturing Company", the predecessor of RIMOWA, in his own name. What Paul never expected was that his creative idea for the "perfect suitcase" would turn into a world-leading best-selling product.

As the luggage business prospered, Paul Morszeck’s son Richard Morszeck also entered the family business and planned to make a big splash. In terms of personal ideals, Richard and his father Paul are surprisingly consistent. Creating the "perfect luggage" is his only goal, but Richard focuses on the innovation of materials, because he is accustomed to using leather as luggage. In the era of raw materials, this material is still far from "perfect". In order to make the most perfect suitcase, Richard began to try different materials, from leather, wood, to fabric, and finally Richard set his sights on metal. After several experiments, Richard discovered that aluminum is lightweight, strong and durable. In 1937, the aluminum luggage case that played a key role in RIMOWA's future finally appeared. At this time, the first glorious period in RIMOWA's history also followed.

However, what Richard did not expect was that the peak of his career would be so close to the bottom.

In 1941, Richard officially changed the company's name to RIMOWA. Although it was the Second World War, RIMOWA luggage, which had been in business for 40 years, has become a well-known brand in Europe. After the egg was over, as Germany retreated in the European battlefield, the war slowly approached Cologne. During an Allied air raid, RIMOWA's factory was completely destroyed, and even the materials used to produce luggage, such as leather, wood and fabric, were burned to the ground.

After losing everything overnight, the sentimental Richard stood in front of the ruins of the factory. Perhaps there is no end to the problem. Richard noticed that there was one thing that had not been destroyed, and that was the aluminum sheet. In an instant, Richard realized that RIMOWA's future lies in this kind of metal.

When the war subsided, the first thing Richard did after struggling to get the factory back to work was to resume the production of aluminum suitcases. The appearance of the JU52 aircraft inspired him even more. He noticed that the outer surface of the aircraft had a pleated design, which was completely different from the designs of other aircraft at the time. Upon inquiry, he learned that this design could increase the strength and pressure resistance of the metal. Then, in 1950, this surface groove design was applied to all RIMOWA products.

At this point, all the classic traditions of RIMOWA: aluminum alloy material, groove design and simple appearance have officially taken shape in the hands of the second-generation owner Richard. However, it was Dieter Morszeck, the third generation descendant who did not want to take over the family business, that made RIMOWA move towards a broader space for development.

Like his grandfather Paul Morszeck, Dieter has his own ideals. He dreams of becoming a pilot. However, being born in the Morszeck family, his fate seems to have been predestined. Dieter, who is asked to take over the family business, can only do it in his free time. Have fun flying your own plane. However, this seemingly expensive hobby has given Dieter a new way to get rich. Dieter could never find a suitcase suitable for flying, so he had no choice but to make it himself. Unintentionally, he derived a RIMOWA product suitable for aviation people. This is the case with RIMOWA, a brand that is exploring and launching suitcases suitable for different scenarios. It has also been widely praised and has become the most ideal suitcase for celebrities and ordinary consumers.