Who can recommend books on visual communication design?

Advanced Understanding of Layout Design and Layout Design Raiders by EYE4U Visual Design Studio, Basic Course of Layout Design published by Japanese Nanyun House, and book design by famous designers such as Lv Jingren, the father of China book design, that is, before &; Graphic Design in Paramore was published by John Mcwade, the founder of AFTER.

In China and many countries in the world, the word visual communication design is equivalent to graphic design, and it is also a discipline in the direction of graphic design, which is wider than graphic design in the division of university majors. Designers of visual communication design are generally called graphic designers, which are different from industrial designers, fashion designers, web designers and IT workers.

Extended data:

The main courses of visual communication design major are: design foundation, brand design, advertising design, packaging design, layout design and so on. The curriculum of each school is different according to the training direction and teaching characteristics.

For example, the core curriculum of visual communication design major in Zhejiang University is mainly divided into three parts:

First, the basic training course of visual elements. Such as graphic language, color language and creative morphology;

Second, the graphic design course. Such as brand design, packaging design, book binding and layout design;

Third, multimedia and comprehensive design courses. Such as interactive design, image design, animation design, display design, etc.

Emphasis is placed on cultivating students' keen perception and creativity of visual elements such as graphics, colors and characters, cultivating students' comprehensive expression ability in graphic design by using visual elements, highlighting the application of multimedia technology in visual design, and emphasizing the cross-integration of technology and visual design.

Baidu Encyclopedia-Visual Communication