The car that knows best about traveling will take you wild

Written by Qian Yaguang

Editor by Zhang Nan

Designed by Shi Chao

Following With the development of social economy, the improvement of people's living standards, and everyone's awareness, understanding and requirements for cars, the consumer demand for cars has gradually changed from the attribute of a tool for people's transportation to the attribute of personal taste.

Nowadays, most families only have one car, which needs to play many different roles in the family. People who travel do not necessarily drive their cars to go extreme off-roading, but if they have an SUV with an off-road style, higher passability and escape ability, it can not only commute to work, but also occasionally go wild in distant places, taking care of both. Comfort and economy are definitely more in line with people's consumption needs, allowing more people to realize their yearning for poetry and distant places.

In fact, when independent brands enter the off-road SUV market, they are pursuing sales growth on the one hand, brand improvement on the other hand, or both. However, brand improvement is inseparable from sales expansion. It is necessary to find a market segment with a large enough size to gain share, in order to have enough size to achieve an increase in brand influence. The off-road SUV market is a very good choice for the brand.

Traveling requires more than just a spacious SUV. Places with beautiful scenery are often far away from the city and closer to nature. The vehicle needs to have stronger passability and stronger ability to escape difficulties, so that the difficult journey becomes It is relaxed and full of fun, and this is where "Traveler" comes in, and its higher technical content reflects higher brand value and helps Jietu's brand to grow. Kaijiang's new species

As the first SUV equipped with a four-wheel drive system, the Traveler is Jietu's advanced model after its great success in the market. It has a higher ground clearance, four-wheel drive system and powerful power, which is enough to cope with muddy roads, icy and snowy roads, and even more demanding mountain roads, and can meet the travel needs of most travel enthusiasts. Due to the use of a load-bearing body structure, the Traveler's body has lower fuel consumption, better driving performance, and better comfort in the city and at high speeds, making travel farther and unconstrained.

The exterior design personally designed by former Porsche design director Hakan Saracoglu combines the concept of "one vertical and one horizontal, moving forward freely" with the "travel +" concept. The blackened air intake grille on the front face and the large personality The light groups are perfectly integrated, giving it a strong and sturdy look of the Land Rover Defender; the side lines are sharp, and the wide black wheel eyebrows are full of power; the taillights arranged vertically on both sides and the "little schoolbag" style spare tire are full of grandeur and richness. for visual impact. Entering the car, you will see a T-shaped straight layout, a square steering wheel, a large area of ??soft material wrapping, plus suede material seats and crystal gear handles and other advanced configurations. It is quite textured, and the sharp and crisp lines fit well with the tough appearance.

The suspended 15.6-inch central control screen and the 10.25-inch full LCD instrument panel echo each other. Equipped with Qualcomm 8155 chip, the car is smoother and has richer functions. At the same time, the whole car is equipped with multiple radars, cameras and other sensing hardware. , the level of intelligent assisted driving reaches L2.5, making the journey easier and more enjoyable.

The entire Traveler series uses Kunpeng power. The fuel version is available in 1.5T and 2.0T, matching 7-speed dual-clutch and 8-speed automatic manual transmissions; among them, the 2.0TGDI system uses a turbine Supercharging and in-cylinder direct injection technology are supported by 14 core black technologies to achieve 5 transcendent advantages, bringing a maximum power of 187 kilowatts, a peak torque of 390 N·m, and excellent power performance. The PHEV version is equipped with a 1.5TD+3DHT hybrid power combination to achieve a balance between strong power and low fuel consumption. In terms of passability and control, the Traveler is equipped with BorgWarner's sixth-generation XWD intelligent four-wheel drive system, equipped with a torque manager (HLSC) and an electronic limited slip differential (eLSD), which can automatically Intervene to provide preload control to prevent slipping, improve cornering control performance and yaw damping control, and greatly improve traction and escape ability during slipping, ensuring that the vehicle can be controlled freely at higher speeds, bringing better Ride and NVH performance.

In addition to its excellent escape ability and passability, Jietu Traveler also uses a hard-top cage body with a high-strength steel ratio of 80% to achieve a body torque stiffness of 31,000Nm/deg, and uses lightweight Leading technologies such as design and automated laser welding have brought outstanding performance in terms of collision safety.

Traveler has also prepared facilities such as parking air conditioning, trailer qualifications, water wading sensors, platform luggage racks and other facilities needed for people to travel. The playability is quite rich. Brand ecological advantages

The popularization of travel culture requires the support of the circle, and it also requires people with the same hobbies to support and encourage each other and develop together. Jietu Motors, which has always adhered to its main focus of "travel +", has developed SUV products into a travel ecology based on "user thinking", laying a solid foundation for Jietu's category expansion based on SUVs.

Jietu Motors’ cumulative sales in 2022 will reach 180,000 vehicles, a year-on-year increase of approximately 16.9%. The Jietu brand sold 19,500 vehicles in March, a year-on-year increase of 95%; in the first quarter, it sold 51,948 vehicles, a year-on-year increase of 94.2%.

In just 55 months, Jietu has accumulated 700,000 users and 24.8 million fans. Jietu has made very arduous efforts to establish the brand's "Travel +" label and create and grow the travel ecology. Jietu's Travel+ Conference has been successfully run for two years. It brings together the release of various information such as product planning, cutting-edge technology and user policies, and combines user travel with various rights and interests, and has successfully formed a circle around all aspects of travel.

At present, Jietu has joined forces with 8 ecological partners to create 107+ rights and interests, covering more than 100 cities across the country. At the second Travel+ Conference, Jietu Motors and Mafengwo released the "2023 Discover China's New Secret Land" Self-driving list" and "Camping list to make your camping life more comfortable" provide users with more high-quality routes and destination references for self-driving travel, improving the convenience and comfort of travel.

Jietu has also launched more than 20 "travel +" ecological products, integrating travel camping, travel, leisure and entertainment, and integrating well-known domestic tourism resources to provide value-added rights and interests for users when traveling. A truly innovative car

For Jietu, sales are growing rapidly and the travel ecology has also been established. If we want to continue to develop, we must continue to focus on products and technology along the main line of travel + We will innovate in both marketing and operations, deepen the technological moat, expand the boundaries of the ecosystem, and continuously enhance brand value. Li Xueyong, general manager of Jietu Motors, said: "Jietu firmly implements the travel + strategy and continues to expand the travel + ecosystem and enrich travel + products, providing Jietu with more development possibilities."

Philip Kotler, the father of modern marketing, once said: "Excellent companies meet needs, and great companies create needs." As an important product of Jietu Travel + 2.0 era, travelers are Jietu and users An attempt to create demand together, with the aim of creating greater travel freedom for Jietu users. In the research and development process of Jietu Traveler, user innovation elements have been fully absorbed. Jietu Motors hopes to build Jietu Traveler into the best travel companion for users to explore unknown boundaries, allowing users to experience the beautiful scenery along the way, and thus more Able to discover a better self, a car built together with users, with its own traffic.

Just naming it, Jietu Traveler went through three rounds of innovation, with a total of 3,000 people participating, and finally "Traveler" was selected from 4,000 names through voting. More than 293,000 users participated in the innovation, and more than 34,000 user suggestions were received through WeChat, Douyin, and even the 400 customer service phone number. Jietu Auto analyzed user needs one by one, and finally 8.1% of user suggestions were adoption.

Jietu Traveler is not only another innovation of Jietu Motors in the "Travel +" product strategy, but also digs into the travel scenario experience from the user's perspective, and creates the most understanding of travel by interpreting user needs. car attempts. The new car will be launched in the third quarter of this year.

It is not only an upgrade of Jietu's previous SUV products, but also a pioneer in expanding new off-road SUV market segments, helping the Jietu brand to form urban SUV-family travel system, trendy SUV-fashion travel series and off-road ORV/PUP-Yueye Travel's three major series, a huge product matrix, accelerating the replacement of new energy powertrains such as hybrid, further enriching the travel-related ecosystem, and meeting people's growing new demands for travel products. Help Jietu achieve its annual sales target of one million in 2026 and make the brand stronger and stronger on the road of travel +. This article was originally produced by Auto Business Review. Please contact us for instructions on reprinting or content cooperation. Illegal reprinting will be punished

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