Behind the popularity of R&F Ocean World -

The 2022 Spring Festival holiday that just passed has brought the popularity of R&F Ocean Paradise to a new level. Even after the Spring Festival holiday has come to an end, the popularity has not diminished. The park is still full of enthusiasm, laughter and laughter, and the average daily admission The number of visitors to the park continues to exceed 10,000 records.

Hainan is a traditional tourist destination and a place with a dense concentration of high-quality cultural tourism projects in China. Competition among various tourism formats is fierce. As a domestic independent cultural tourism project, Hainan can shine among the stars of major cultural tourism projects. It is rare to stand out and become so popular within two months of opening, and the reasons behind it are worth exploring.

The first is the theme advantage. "Ocean" is an important theme of R&F Ocean World. The total water volume exceeds 135,000 tons, ranking first in Asia's ocean exhibition hall, with more than 1,500 species and more than 40,000 marine creatures, making Hainan R&F Ocean Paradise a high-end integrated scientific research, environmental protection, research and education, and multiple business experience experiences. Quality marine themed products. Through tour experience and popular science interaction, thousands of South China Sea creatures are comprehensively displayed, allowing tourists to understand the South China Sea and fall in love with it. At the same time, it is committed to public welfare undertakings such as biodiversity protection and animal rescue in the South China Sea. The Blue Sea Conservation and Rescue Center in the park is the first marine life rescue and conservation center in China. As a "tertiary hospital" in the animal world, it has built a "green channel" for life in the South China Sea. It is understood that R&F Ocean Paradise has rescued more than 200 sea turtles alone. Among them, healthy and capable of independent survival were released, while some seriously ill, disabled and unable to survive in the wild were kept in the park for resettlement. In addition, we also cooperate with some government departments and scientific research institutes to conduct joint research on sea turtles, mangroves, aquatic plants, and corals on marine animals and plants, and jointly promote ecological scientific research and protection.

It also has rare ecological and environmental advantages. There are many theme parks in China, but most of them are located in or near urban areas, and the surrounding features are mostly urban. However, R&F Ocean Paradise is generally located near mountains and seas and is truly integrated with nature, which is very rare. R&F Ocean Paradise is located on the shore of the beautiful Li'an Port in Lingshui, Hainan. It has the location advantage and beautiful scenery with mountains facing the sea. During the construction of the previous paradise, there was not only no manual intervention, but also efforts were made to protect and restore the seagrass bed of Li'an Lagoon, public welfare planting of mangroves, and coral reef breeding programs, forming a good ecological environment and attracting egrets and herons. , Hainan pheasants, grass egrets and other birds inhabit here, forming a beautiful ecological picture, making ecological environmental protection an "international ecological business card" of Hainan R&F Ocean Paradise. The park's harbor and Li'an Lagoon are connected by a rolling dam. The two water bodies naturally interact with each other when the tide rises and falls. Native fish and shrimp enter the park, and visitors can experience the most authentic nature in the park. At the same time, various seabirds such as egrets chase fish and shrimps and become the "aboriginal inhabitants" of the park. They interact with the park's small trains and tourists take photos and check in. This has become an "Internet celebrity project" in the park. This kind of people The beauty of harmony with nature is hard to see in theme parks in cities and tourist attractions.

In addition, it has the advantage of rich customer base. R&F Ocean Paradise integrates the excellent natural ecology of Hainan to create a one-stop comprehensive tourist resort. It is positioned as a large-scale paradise that is diverse, novel, fashionable and culturally charming. The customer base is preset to be tourists of all ages. Our mission is to bring them their dream vacation. The travel needs of tourists of all ages are often not just entertainment, but also education, inheritance and appreciation of local special culture. To this end, R&F Ocean Paradise integrates South China Sea culture and Li and Miao culture, providing a tourism carrier for diverse cultures such as pearl farming, Danjia floating dwellings, and Li and Miao dance and food festivals, and also introduces personalized and differentiated tourism into the park. Deep cultural experience. Through tour experience and scene creation, Hainan's rich cultural connotation is fully displayed, allowing tourists to understand Hainan and fall in love with Hainan. Such a wide coverage of customer groups makes it suitable for Hainan market needs and has won the favor of a large number of tourists.

Compared with these external advantages, tourists’ play experience is the top priority. The reason why R&F does not just rely on Hainan's superior natural resources and do high-end vacations and charge "bed fees" to make money is like most development companies in Hainan, but dares to do large-scale projects that are comprehensive and targeted at the public and all ages. The investment cost is high, the operation is difficult, and the payback cycle is long, but R&F attaches great importance to the long-term value brought by superb operating capabilities. R&F's management team hopes to improve project customer experience and industrial supporting facilities through good operations, and form a prosperous and harmonious business ecological chain in the local area, thereby realizing comprehensive value spillover and truly realizing the long-tail effect. This process requires a long-term vision, a down-to-earth approach, and the best products and experiences to achieve sustainable and healthy profits. To this end, the management team has made a lot of efforts, such as controlling the dining experience, food safety, etc., to provide tourists with the ultimate experience and guarantee in every detail. All 13 catering outlets in R&F Ocean Paradise are owned and operated by the owners.

During the Spring Festival holiday when the park is under great pressure due to the concentration of passengers, Hainan R&F Ocean World has specially launched a series of New Year themed activities such as Chinese style amusement parks, New Year markets, and themed entertainment.

Theme performances such as "The Legend of the South China Sea Mermaid" and "Ocean Guardian Float Parade" were staged stunningly and were favored by the majority of tourists. Multiple projects such as extreme falling and jungle rafting attracted tourists to check in and experience, and there was constant laughter in the park. Behind the joy is the management team's responsible attitude towards tourists, as well as the dedication and persistence of every employee. In order to entertain more tourists, the number of performances continues to increase, the program list is changed every day, and the interaction time of tourists also increases accordingly. Although this will increase the workload, the employees are still diligent and meticulous, hoping that their performances can bring tourists a better playing experience.

It is understood that R&F Ocean Paradise currently has nearly 2,000 employees, more than 70% of whom are Hainanese. Through scientific operation management, humanized employee care, and meticulous employee training, employees have become well-trained employees. partners who work side by side to complete the company's mission.

R&F hopes that R&F Ocean Paradise will be like Disney, with its charm lasting for decades. Therefore, R&F Ocean Paradise has gone through ten years of development from the establishment of the project to the partial opening of the first and second phases. In this process, R&F has done a lot of work through full demonstration and planning, and constantly absorbed advanced management and operation ideas, not only creating the ultimate experience for tourists, but also fully integrating into various aspects such as local economic stimulation, employee happiness, ecological harmony, and animal rights protection. interests.

These are the factors behind the rapid popularity of R&F Ocean Paradise. Its instant success is no accident. Taken together, the key lies in R&F's pursuit of the long-tail effect of operations. R&F adheres to the concept of "creating century-old quality products", so that R&F Ocean Paradise is not limited to short-term returns, but plans and polishes projects with a long-term perspective to achieve a prosperous life; explore the happiness between man and nature*** R&F Ocean Paradise pioneered the natural integration of domestic paradises with mountains and seas, creating a one-stop comprehensive vacation experience for all ages, creating a new track for China's cultural tourism industry after the epidemic; based on local, Achieving employees, caring for animals, and embracing culture, R&F does not simply regard R&F Ocean World as a profitable business, but a business with both economic value and social effects, demonstrating that R&F "closely follows the pulse of the city" , build a better life" development concept.

Currently, Hainan shoulders the historical mission of building a high-level developed free trade port and building an international tourism and consumption center. Hainan R&F Ocean Paradise has enriched the product supply of Hainan's cultural tourism market, established a new landmark for Hainan's cultural tourism, created a new pattern of Hainan's tourism development, and added new highlights to Hainan's cultural tourism consumption. With the grand opening and vigorous growth of Hainan R&F Ocean World, R&F Group has contributed its corporate strength to promote the construction of an international tourism and consumption center, create a domestic and international dual circulation intersection, and build a free trade port with high quality and standards.

(CIS)