Under the high-pressure anti-corruption situation, how can the hotel industry achieve innovative development?

We can only make small profits but quick turnover, expand the market downwards, and work hard to reduce management costs.

The hotel industry is at the forefront of China's reform and opening up. In the 1980s, at the beginning of reform and opening up, the hotel industry ushered in leaders such as Guangzhou's White Swan, China Hotel, and Beijing's Great Wall Hotel. Under the reform and opening up policy, the economy has been booming and business activities have become more frequent, which has made the hotel industry popular for so many years. In fact, over thirty years of rapid development has concealed many problems and contradictions in the industry, and the hotel industry is already in chaos.

1. The rapid expansion of the industry has created a group of so-called hotel general managers in their 20s and 30s. They lack the accumulation of years, which is a serious lack of hotel professionals; the daily management of the hotel and the quality of service There is a lack of systematic control. Most of them have only a partial understanding of it, only knowing it but not knowing why it is so. Different management methods are the same for different positions, so it is difficult to form a synergy.

2. Urbanization has led to the rapid development of the real estate industry. Coupled with the government’s face-saving projects, first-tier cities have a terrifying number of five-star and super-five-star hotels. Even second-tier and third-tier cities have a proliferation of four- and five-star hotels. Vicious competition is fierce; but the market does not have so much demand. In addition to luxurious and expensive equipment, these so-called five-star hotels have no trace of five-star service.

3. The lack of industry policy regulation has led to the disorderly development of the hotel industry, and has also led to the proliferation of foreign brand hotel management companies. Many unfair overlord treaties have emerged. For example, the current large number of foreign management companies Part of it is linked to turnover. No matter whether the hotel is alive or dead, as long as there is turnover, I will take away 5-7% of it. What is even more ridiculous is that the future major strategy of a foreign brand has been adjusted to "light assets and heavy management." To put it bluntly, it is a business without capital. The wages and benefits of the so-called delegated personnel are also paid by the hotel owner. The members who are sent are charged an introduction fee. The members formed from the hotel go to other places to create profits for the management company. Other promotions and promotions of the hotel are also To pay, the hotel's profit and loss, 5-7% of the turnover stipulated in the contract, will still be taken.

At the end of 2012, the "eight national regulations" (including: light vehicles, no arrangements for people to meet and drop off, no welcome carpets, strict control of the number of people accompanying people traveling abroad, etc.) and the introduction of the new "Tourism Law" "After the implementation, the problems became more prominent, intensified the above contradictions, and accelerated the death of some hotel industries. The glory of more than 30 years was no longer. The trend of low-key and honest people is spreading across the country. High-end restaurants, high-end clubs, and star-rated hotels all over the country are "looking sad" as a result.

The hotel industry will definitely have an impact in the short term. For example, the decline of the high-end catering industry and the hotel industry is directly caused by anti-corruption, and it has become common knowledge in public opinion.

But what needs to be made clear is that the so-called economic growth rate affected by anti-corruption and the prosperity created by corruption exactly prove the shortcomings of blind pursuit of speed and the bubbles in prosperity that accompany corruption. These are by no means what a healthy economy should have, and they cannot be recognized by other members of society. In the end, it is impossible to achieve common prosperity. At the same time, the short-term economic downturn and downturn in certain industries do not prove that anti-corruption is inappropriate.

Corruption is by no means a lubricant that promotes economic and social development. Anti-corruption is actually a way of proactive reform. Because anti-corruption will help improve the economic structure and perfect the market system, paving the way for the next step of reform and development.

In other words, although anti-corruption will affect the economy of certain industries in the short term, it will have a very positive significance for the development of the entire economic system.