How to do WeChat marketing in tourism?

With the increasing popularity of smart phones, surfing the Internet on mobile phones will become as convenient as daily life, and more and more users are using WeChat at present. However, with the use of hundreds of millions of users, this will bring great changes to the marketing promotion of all walks of life, and the WeChat market will surely become the marketing focus of the next e-commerce era.

So as a tourist, how to grasp the trend of WeChat and use WeChat for marketing? The following mainly talks about how to make good use of the role of WeChat in scenic spot marketing and how to make good use of the best tool of WeChat marketing: "WeChat public platform" among the six elements of "eating, living, traveling, shopping and entertainment" in the tourism industry.

First, let tourists get tourism information immediately and effectively, and the publicity is more targeted.

From the tourist's point of view, no matter where you travel, you must first understand the information such as tourism vacation and scenic spots, and then find a hotel to arrange accommodation and determine the mode of travel. Therefore, it is most important for travel and holiday information providers (such as travel agencies and major travel websites). ) and individual attractions themselves timely and effectively transmit information. It can be seen that it seems to be the most effective way to sort out all the information such as scenic spots and places in WeChat WeChat official account and make it an automatic reply mode. Don't underestimate the interaction. Many travel peers successfully guide tourists to book travel products through automatic reply. In the interaction, fans often tentatively send some words to "tease" WeChat official account. At this time, it is more important than who will sell Meng, and giving users the best experience is the primary task.

Collect keywords that users may ask, and make rules and menus to guide users to query, so that users can query the information they want more quickly and conveniently. Convenience for users means convenience for yourself.

Second, it is more attractive for users to enter the site to view complete information.

Under the recommended article, users are unconsciously guided by putting the line quotation at the end and attaching the purchase website of the line. Is it convenient? However, at present, the WeChat public platform has a drawback, that is, the published articles can only get content through the home page-viewing historical news, which is more complicated and has a bad experience. Fans can't simply read the published articles, which undoubtedly reduces their interest and loyalty to the account. Tourism itself is a journey of experience, the scenery will never be out of date, and American literature will never sleep. At this time, with the help of the third-party platform, we can provide more humanized services for tourism brands, publish beautiful articles, classify articles and precipitate the content. Whether it's computer or mobile, even multi-screen can bring a perfect experience to fans.

Third, make the published content diverse and interesting, and attract the attention of fans.

How to make WeChat official account more appealing and well-known? Four words "content is king". But the content is not limited to articles, pictures, etc. A good activity also belongs to the category of content. I wanted to go somewhere, but I didn't make it. If WeChat receives the poetic introduction, shocking pictures, coupons and good activities pushed by this destination every day, it will be unbearable on the road sooner or later.

It is suggested that travel agencies can launch activities to strongly encourage consumers to use public accounts to sign up for travel. After each tour, consumers can fill in feedback through questionnaires and WeChat to evaluate tourism enterprises, tour leaders and tour guides. Of course, the route and accommodation can also be evaluated, instead of just calling to complain as before. After complaining, the problem may not be solved.

In addition, consumers can post their feelings, travel notes or beautiful photos of their trip through public accounts, collect and sort them out and send them to subscribers in groups. The more interesting, fresher, or more convenient, the greater the amount of information in WeChat official account, so as to win the continuous favor of consumers, rather than just communicating with users by publishing tourism information and introducing scenic spots.