Symbol of China 20 14 Qingdao World Horticultural Exposition.

The design of the emblem fully embodies the goal orientation of Qingdao World Expo as "world-class, China fashion, Shandong characteristics and Qingdao brand", giving people a sense of originality and visual fashion, fully excavating the connotations and details of Qilu culture, marine culture, folk culture and garden art, and expressing the profound cultural characteristics of Qingdao mountains and seas.

In the design of the emblem, the core graphic symbol adopts the font of "Yi" in China ancient Oracle Bone Inscriptions, which embodies the theme of Qingdao World Horticultural Exposition 2065438+2004: "Let life enter nature". At the same time, the design using Chinese characters also highlights the essence of China culture and shows the profoundness and long history of China culture. The design of green core graphics embodies the concept of ecological priority and the view of making full use of green energy, and embodies the concept of green environmental protection.

The emblem shows the red word "Qingdao, China" in the form of seal cutting, which embodies the profound cultural origin and long cultural history of Qilu.

The use of dancing ribbons reflects the creative "ribbons" in the overall planning of the park. The modeling design of flowers, rivers and seas shows the "scattered flowers" in the overall planning of the park, reflecting Qingdao's special geographical location, marine culture and everyone's vision for a better life.

The design of 20 14 font on the outer frame of the emblem is inspired by flowers and petals on flowers, which plays a role in cleaning up and embodies the theme of the World Expo: "Let life enter nature". At the same time, dynamic fonts also give people a fashionable visual sense. The outline is designed as a circle. I wish the 2 0 1 4 Qingdao World Horticultural Exposition a complete success, and fully realize the beautiful wish of Qingdao, a beautiful coastal city, to show more splendid oriental charm through this grand event. The mascot of Qingdao World Expo was created under the guidance of Professor Wu Guanying from the Department of Information Art and Design of Tsinghua University Academy of Fine Arts. The mascot is a sea elf named Qingqing. Creativity comes from the cradle of life and the ocean of everything. Qingdao is a famous historical and cultural city in China, born of the sea, built by the sea and prospered by the sea.

The mascot is named "Qingqing" and takes the name of "Qingdao", which means "shine on you is better than blue". I wish Qingdao World Expo the best ever, and achieve the goal of "world-class, China fashion, Shandong characteristics and Qingdao brand". The creative design of mascots comes from rolling waves, elegant auspicious clouds, handsome peaks and smart crowns, which combine natural features and future ideals.

"Qingqing" raised its arms, symbolizing the sincere invitation and warm welcome to the guests from five continents, showing Qingdao's positive spirit and confidence and determination to hold the world horticultural feast.

The waves mean that the waves roll, peaceful and smart water drops jump into the sea, white sails pass by, and ten thousand waves roll up like snow, pushing the city to civilization and harmony.

Xiangyun means that the sun shines brightly, water drops splash into misty water mist, and Ran Ran rises and condenses into pieces of Xiangyun, wandering among the peaks of Baiguo Mountain, showing the continuation of Olympic complex and the expectation for the 20 14 Qingdao World Expo.

The peak is that the mountain is not high and the immortal is famous. Laoshan Mountain, the first famous mountain in the sea, is filled with incense, strange peaks and rocks, and lush flowers and trees, which shows the essence and classics of Qingdao as an excellent tourist city in China.

Crown, which means sea breeze blowing, swaying crown and flexible branches and leaves, embodies the theme of "Let life enter nature" and the concept of "ecological protection" of Qingdao World Expo. In order to show the world Qingdao's open image, beautiful environment and cultural charm, and publicize the theme concept of "Let Life Go into Nature" of the World Horticultural Exposition, the Executive Committee of Qingdao World Horticultural Exposition 20 14 was held at home and abroad from March +02, 2065438 to June +03, 2065438, and 10. 20 12 the results of the first song collection and selection activity were announced, three songs won the second prize, five songs won the third prize and ten songs won the excellent prize.

The collection of songs for the World Expo is jointly sponsored by the Executive Committee of the Expo, the Municipal Bureau of Culture and Broadcasting, the Municipal Federation of Literary and Art Circles, Qingdao Daily, Qingdao Newspaper Media Group, Qingdao Radio and Television Station and Qingdao Network Media Group, and undertaken by the Municipal Musicians Association. In the process of organizing, the Organizing Committee of the World Expo published an announcement of soliciting songs for the whole country in the sixth issue of Song magazine, and the Municipal Musicians Association invited some outstanding domestic songwriters to contribute. The first song * * * received 1 15 songs from 2/kloc-0 provinces, municipalities and autonomous regions in China, and received 45 lyrics.

After expert selection, the first batch of award-winning songs were produced. The song "Let Your Heart Fly" by Guangdong lyricist Xu and Guangxi lyricist, the song "Wonderful" by Qingdao lyricist Chen Jiacheng and Li Nan, and the song "I Plant Trees for the World Expo" by Qingdao lyricist Liu Shikang and lyricist won the second prize respectively. Five songs, such as Baiguo Mountain, a Beautiful Legend, composed by Wang Fenghuang and Hu Hong, won the third prize, and another 10 song won the Excellence Award.

This song collection activity is divided into two phases. The first phase of the song collection activity ends on 20 12, 12 10/30. The second collection of songs will be closed on1October 3 1 and 20 13. Music lovers are welcome to continue to contribute enthusiastically and look forward to more beautiful and beautiful songs of the World Expo.