Golden Week Tourism Fever: What are the characteristics of tourism?

Golden Week tourism fever is an increasingly obvious manifestation of go on road trip's characteristics.

Although the "Golden Week" achieved the original intention of stimulating domestic demand to a certain extent, it artificially interfered with the fluctuation of tourism operation and did not conform to the management law of tourism. Not only is the revenue of enterprises getting farther and farther away from the expected value, but the behavior of consumers is becoming more and more rational, and even there is a fear of traveling during the Golden Week.

In addition, every Golden Week, the scenic spot is overcrowded, the traffic load is too heavy, the scenic spot is seriously damaged, the ecological damage is serious, the environmental damage is serious, the hotel price rises, the contradiction between supply and demand is prominent, the service quality declines, and tourists complain endlessly.

The positive effect of "Golden Week" holiday on tourism fever;

1 promotes the matching and combination of transportation, information, scenic spots, accommodation, catering, shopping, entertainment, security and other service facilities, promotes the adjustment and optimization of tourism products (such as launching domestic holiday products and forming a leisure belt around the city), and accelerates the transformation of tourism consumption from a single sightseeing type to a sightseeing holiday type.

2. It has expanded the leisure consumption demand of urban residents, promoted the construction of transportation and passenger transport, network telecommunications, catering and retail, finance and insurance, cultural relics, leisure and entertainment, sports and fitness, agriculture and forestry, urban construction, gardens and other related industries/departments, stimulated domestic demand and promoted the growth of the national economy.

3. Accelerate the development and construction of cold and warm tourist destinations, promote the flow of people, consumption, capital and information in central cities to remote areas, and promote the development of suburbs, rural areas and mountainous areas.

Baidu Encyclopedia-Golden Week