Analysis on the Present Situation of Tourism Development in China

Tourism has the reputation of "smokeless industry" and "eternal sunrise industry", and the so-called sunrise industry has broad and considerable development prospects. Nowadays, tourism has become a national key development project, and the scale of China tourism market has steadily expanded. However, in comparison, the breadth and depth of domestic tourism development in China are far from meeting the needs of economic development and the improvement of people's living standards. With the development of market economy and the further improvement of people's income level, people's demand for tourism consumption is increasing day by day, and the position and role of domestic tourism in the national economy is particularly important. Therefore, it is of great significance to study and discuss the present situation, trends and countermeasures of domestic tourism development in China.

Analysis on the Present Situation of Tourism in China

Since the reform and opening up, China's domestic tourism has developed rapidly and covered a wide range, but it is still in a state of low consumption, popularization, low level and short-distance tourism. The construction of tourism infrastructure and service facilities has developed rapidly, but it still cannot meet the requirements of the development speed of the domestic tourism market.

The number of tourists has increased steadily, and the amount of tourism consumption has gradually increased; Most of them belong to sightseeing, and there are fewer cultural and enjoyment types; Domestic tourism hotspots are mostly concentrated in scenic spots above 4A level with developed economy, high popularity and relatively perfect tourism infrastructure. Self-help tours increase, while group tours decrease; The regional "health characteristics" of resorts are already obvious, and the management of resorts in Yangtze River Delta, Pearl River Delta, Bohai Rim, West China and Northeast China has its own characteristics. The number of resorts in economically developed areas such as Beijing, Shanghai, Guangzhou, Suzhou, Hangzhou and Chongqing is significantly higher than that in other regions. This shows that China's tourism real estate resort market segment is a regional grid.