After Ctrip went, online travel 20 16 has six major variables.

1, the rise of intelligent planning: nearly 80% of users will plan themselves before going out.

Tourism has developed rapidly in recent years, and there are many market segments, such as outbound tourism, cruise tourism and Zhou Bianyou. At the same time, it has brought great impetus to aviation, car use, car rental, hotels and other related industries. Every link related to tourism is infiltrated by the internet, and users have more and more choices. Most users will make a series of plans before leaving, some will print a stack of A4 papers, and some will use mobile phone memos. In short, travel itinerary planning is the "last pass" of online travel.

2. Sharing economy+tourism: More Uber will be born in the online travel industry.

AirBnb and Uber, two new economic stars in Silicon Valley, are both rising in tourism. One solves the accommodation problem and the other solves the traffic problem, which seems to imply that tourism is a rich mine to enjoy the economy.

The online travel industry in China mostly takes the traditional hotel and lodging route, namely B2C. The hotel model similar to AirBnb has not become mainstream. Although there are Tujia people. Com is not integrated with large online travel platforms such as Qunar, Ctrip and Baidu Travel. In 20 16, major tourism platforms may make their own sharing economic platforms or cooperate with Tujia. Baidu has invested in Uber, Easy Travel and Ctrip in * * *, and Baidu Travel and Ctrip may be more deeply integrated with * * * car rental, such as becoming part of intelligent planning.

3. Outbound travel has gradually become the mainstream: the proportion of outbound travel has exceeded 50%.

In the past, China people traveled more at home, and only a few people had the opportunity to visit abroad. In recent years, outbound travel is exploding rapidly. According to a report of china tourism academy, in 20 14, the number of outbound tourists in China exceeded 1 100 million for the first time, reaching 107 million, with a year-on-year increase of 18%. In 20 15, the number of outbound tourists in China will increase by more than 16% year-on-year. Another report shows that in 20 14, the number of outbound tourists in China reached 9.58% among international tourists, making it the largest outbound tourism market in the world for two consecutive years, and the number of outbound tourists will reach 600 million in the next five years. According to a report jointly released by Baidu Travel, Baidu Big Data and Analysys think tank, outbound travel accounted for 565,438+0.4% of Q3 online travel market in 2065. As a part of the upgrading of tourism consumption, outbound travel is showing great potential. Next, the business related to online outbound travel is expected to become a new explosion point, and online outbound travel will also drive peripheral Internet services such as online translation, mobile WiFi, cross-border e-commerce, and digital maps.

4. One-stop booking service: Switching multiple apps will become a thing of the past.

In the past, when we went out to travel, we had to log in to different websites or apps to book different products, such as where to book air tickets, Ctrip to book hotels, and public comments to book local tickets ... In short, switching back and forth is really complicated.

5, the strong rise of free travel: free travel replaces the mainstream with group tours.

Ten years ago, free travel was just a niche game, but in recent years it has gradually become the mainstream. The author is not optimistic about the players who help travel agencies sell tourist routes, because most of the consumers who travel with groups are aunts and grandfathers, and young people, especially those born in 1980s and 1990s, advocate free culture, like independence and prefer to travel freely. Especially in recent years, with the negative frequency of tour guides scolding tourists and compulsory consumption, group tours will become a minority in the future.

6, BAT ushered in Armageddon: subsidy war but different strategies.

After years of development, the penetration rate of the Internet in the tourism industry is only 10.8%(20 15 China Free Travel Market Research Report), which shows that there is still huge room for growth of the Internet in the tourism market. After the high-profile entry of BAT, it will inevitably accelerate the penetration of the Internet in the tourism industry. BAT is competing for O2O. From the perspective of market scale and strategic significance, online travel will be the main battlefield of O2O. It can drive payment, maps, cars, hotels and other peripheral businesses, which is very valuable for BAT.