What kind of marketing can be done in scenic spots?

1. Marketing based on festival activities

Some tourist attractions can link their unique cultural tourism landscape with my country’s traditional festivals and hold large-scale festival activities, which not only highlights In addition to the theme image of the tourist attraction, it can arouse the cordial feelings of tourists and create a psychological resonance. As many foreign traditional festivals are introduced into our country, such as Christmas, Valentine's Day, Thanksgiving, etc., various tourist attractions are not to be outdone, and have combined the characteristics of the scenic spots' resources to create a festive atmosphere, which is favored by young tourists.

2. Pay attention to the marketing of events that occur outside the scenic area

We can find that the current marketing of various tourist attractions focuses on the planning within the scenic area, and often ignores the social events that occur outside the scenic area. Some emergencies, major events, landmark events and tourism crisis events. For example, during the bid to host the 2008 Beijing Olympics, apart from the various activities in full swing in Beijing, few other tourist attractions across the country were able to take advantage of this major event for marketing.

3. Rapidly increase the popularity of scenic spots

Tourist scenic spots usually attract thousands of tourists with a distinctive overall image, and implement brand strategies to improve the competitiveness of the scenic spots. How to create and maintain the brand image of tourist attractions is an important part of the marketing of tourist attractions. It can be broadcast on TV and radio, and similar news advertisements can be published in print media and new media for promotion. You can also use some event marketing to promote tourist attractions as a place full of fascinating stories, and establish local friendly, culturally diverse or exciting themes; or use large-scale focus events to attract the public media and create a certain halo effect , promote the tourist area as a desirable destination; it can also be combined with a series of small events to attract all types of tourists.

4. Careful planning promotes diversified effects

In the marketing process of tourist attractions, rich and colorful tourism activities can be organized around events through careful planning, and tourists can participate in the event during the process. Tourists can get the pleasure of traveling and feel that their trip is worthwhile.