Poster Banner Map-What are the popular types of banner processing?

How to distinguish between posters and banners? Broadly speaking, posters include banners and posters, and now there are habitual factors after misreading.

Posters in a narrow sense refer to printed, physical display, publicity and expression, usually paper.

The poster was said 10 years ago, and now it can only be seen in textbooks.

Banner, in a narrow sense, only refers to the horizontal advertising pictures on the webpage, and now it also refers to all the "posters" on the webpage.

Graphic design learning materials, learning exchange, welcome.

enter

I wish you a happy study!

What are the common banner posters? 0 1. Type of center of gravity

Banner with the center of gravity layout is easy for visitors to produce visual focus, and the interface effect is strong and outstanding. One of the most common is the way of comparison.

The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the other hand, the less obvious the difference, the less important elements and information can be reflected, and the reader will not be strongly impressed.

02. Split type

Segmentation can be divided into upper and lower segmentation and left and right segmentation. Because banner is generally narrow in height, it is more common to split left and right. It's rare for banners to be separated up and down.

Left-right division divides the whole page into left and right parts, and the copy is configured on the left or right side respectively. When the left and right parts form a strong contrast, it will cause an imbalance in visual psychology. But if the boundaries are blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious.

03. Inclined type

Oblique banners are personalized and appear on the websites of some design companies or sports brands. The oblique design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more eye-catching, and is sometimes classified as left-right split type.

04. Full version type

The whole banner is easy to understand, usually the layout is all pictures, mainly pictures, and the visual communication is intuitive.

The arrangement of characters is pressed up and down, left and right or in the middle of the image. The full version gives people a feeling of generous stretch.

05. Curve type

Pictures or words are arranged in a curved way in the layout structure, resulting in a sense of rhythm and rhythm. Appear in the design of sports flags.

Arranging many elements of the same shape at various angles can create a sense of rhythm. This alone can create the rhythm of jumping.

06. Symmetric type

Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. So as not to be too strict. Banner symmetry is generally left-right symmetry.

07. Quadrilateral type

Four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a kind of quadrangle, and it also uses the typesetting design skills of left and right division. Did you find it?

Different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable.

What are the popular types of banner processing? Color block segmentation

The above Banner uses different proportions of color blocks to form the background of banner, plus text and copywriting, which is suitable for highlighting products, such as home, clothing, electronic products and so on. The interface is simple but not white, which can quickly extract valuable information. Pay attention to the overall color sense when choosing colors.

Geometric boundary

Simplicity often gives people a cold, clean and modern feeling. The shapes and elements used in the design are simple; The colors used are unified and integrated, and the colors are restrained. The texture is more delicate; Structurally, blank space, short/accurate/common use of core value and "temperament", border is the key point, geometry is the eternal decoration ~ ~

2.5D

The style of space geometry has a strong sense of space substitution by building a space body and using geometry to create an atmosphere. This kind of work can be studied a little. The key is the expression of creativity, which requires great efforts.

2.5D style is very popular in e-commerce design, which is novel and practical, can accommodate a lot of content, both dynamic and static, and can connect two screens and three screens well. Favored by some large-scale promotional activities, you can often see this style of first-screen posters.

Plane illustration

Concise but not simple, it removes the tedious decorative effect and shows the core expression of the theme. Use graphics or characters other than words to help banner bring a more intuitive feeling. Adding graphics or characters to text can make banner more energetic and feel. This type of banner is widely used in finance, education and tourism. Of course, if the illustration ability is ok, it is not a problem for all industries to use it.

Color superposition

More popular and changeable, the overall vision will be relatively young, and the elements used will be relatively more direct, clear and straightforward; The whole has a clean, clear and harmonious feeling. Highlight the text and decorate the atmosphere with simple graphics. You can use solid colors and gradients to superimpose background colors. Pay attention when choosing a big picture. The overall artistic conception depends on hue and light and shade. Of course, the simplest thing is to choose a clean and tidy basemap.

Colors are emotional, and different colors will bring people completely different feelings. Therefore, when making pictures, we need to match colors according to the theme, which is both reasonable and comfortable, and makes the banner picture harmonious as a whole. So we need to consider what kind of emotion we want to express, what kind of feeling we want users to feel when they watch it, and whether the expressed emotion is consistent with the theme. It is more purposeful to make color matching according to these points.

Gradual texture

Subtle gradients have returned to the design trend. Gradient background, even the superposition of gradients, can make your banner design stylized. With pictures, textures and words, gradient can give people a variety of experiences. Rich colors are its characteristics.

Different from UI design, in the design of e-commerce and advertising Banner, texture has always existed, even a very common element. Texture can improve the whole banner very well.

Information quantity and overall texture. Of course, when using textures, don't let them take the lead.