Photos have become "spoofs", and online celebrity scenic spots are also "short-lived"

With the popularity of the Internet, various social platforms have become "grass planting" channels for tourist destinations, and many cities and tourist attractions have quickly become "red" with the help of platforms such as vibrato short videos and little red books, becoming online celebrity attractions. With the function of image filter and technical editing with video editing effect, social bloggers can pretend to be in Tokyo and Paris, Turkey or santorini even if they have not gone abroad!

Attracted by exquisite photos and videos, these scenic spots among online celebrities have become "punch cards" and popular choices. During May Day, many scenic spots of online celebrities were crowded with people. But tourists are disappointed to find that real scenes and photos are the difference between buyer's show and seller's show. When did the scenic spots in the network celebrities start? Is it good or bad for the scenic spot?

From Internet Celebrity Economy to Internet Celebrity Attraction

At first, the term "Internet celebrity" was mainly used to describe people who quickly became popular on the Internet, while the economy of online celebrities relied on the huge fan base of online celebrities for targeted marketing, thus turning fans into purchasing power. Nowadays, "network celebrity economy" has become a hot spot. Restaurants, hotels and tourist attractions can reach the most target customers in the shortest time and the shortest path after being labeled as "network celebrities", with explosive traffic growth and rapidly expanding popularity.

For example, Datang City that Never Sleeps, 20/||||||| 0/.09, Miss "Tumbler" with a topic of over 100 million Tik Tok set fire to Datang City that Never Sleeps in Xi, Shaanxi. Baidu Index shows that Tang Cheng's search volume on mobile phones and PCs has increased by/|||| 0/||| 0/58% in the past 30 days.

On June 6, 2020, 65438, Tik Tok released the "20 19 Tik Tok Data Report", which showed that the "punching economy" of cultural tourism was on the rise, with an average of 400 million users punching 660 million times a day. After seeing the huge bonus brought by the word "online celebrity", many tourist destinations have followed suit, marketing or copying online celebrity projects through social platforms and packaging them into online celebrity scenic spots.

Network celebrity scenic spots have frequent traffic.

At the same time, punching in the network celebrity scenic spots has become a habit of many people. However, the rollover of scenic spots among online celebrities has occurred frequently.

First, false propaganda. In order to create a sense of "network celebrity", many scenic spots over-package photos and videos, and the real scene is quite different from the photos, which leads to misleading tourists and disputes. The most serious example is that a scenic spot in Chenzhou, Hunan Province spent a lot of money to build a "mirror of the sky" last year, and was fined 6.5438+0.2 million for false propaganda.

Second, the homogenization is serious. After an online celebrity punched in and lit the fire, other scenic spots were "copied and pasted", such as glass plank road, flower swing, white church, rainbow slide and so on. However, the temperament culture of many scenic spots is incompatible with these scenic spots among network celebrities, which leads to the whole scenic spot being neither fish nor fowl, and tourists go home disappointed.

Third, the infrastructure and supporting facilities are not perfect. Some minority network celebrity scenic spots lack countermeasures when facing the swarming tourists, and cannot maintain normal order. Moreover, due to the lack of various catering, accommodation and other supporting facilities, the experience of tourists is very bad, and finally the bad reviews are overwhelming. Such attractions among online celebrities are doomed to be short-lived.

How do the scenic spots in Celebrity on the Internet last forever?

The word "Internet celebrity" is by no means a derogatory term. It is even more understandable to make the scenic spot a "network celebrity scenic spot". False propaganda is "an instant hit" and is destined to be "popular for a while". If it wants to be popular for a long time, it must have connotation support. First of all, we should rely on local characteristic culture to dig deep stories, create more content products and enrich the tourism experience. In addition, when building network celebrity facilities, scenic spots should be integrated with the surrounding environment.

Secondly, it is necessary to improve the corresponding supporting facilities and improve the reception capacity and service level. Eating, living, traveling, shopping and entertainment are the main sources of tourists' experience. Only the corresponding supporting facilities, reception capacity and service level can keep the hearts of tourists.

Finally, the refined supporting services, the experience services provided by scenic spots should ensure the quality, rather than blindly pursuing quick success and instant benefit.

China Travel Service believes that "network celebrity" is just a marketing gimmick, and the sustainable development of scenic spots can not be separated from the "internal strength" of products and services.

Note: Some data and maps come from public reports and networks and have been deleted.