The characteristics of China citizens' outbound tourism market are as follows.

The number of people has increased rapidly, consumption has increased very rapidly, and the market for short-distance travel and long-distance exit has grown rapidly. The characteristics of China citizens' outbound tourism market are: the number of outbound tourists is growing rapidly, and the consumption of outbound tourism is growing very rapidly. Outbound tourism flows mainly to the Asia-Pacific region, mainly short-distance tourism, and the long-distance outbound market is also growing rapidly.