What are the better marketing plans for tourist attractions? How to do the marketing planning of tourist attractions?

What are the better marketing plans for tourist attractions? How to do the marketing planning of tourist attractions? Beijing Lv Wei Landscape Planning and Design Institute believes that the reputation, popularity and overall tourism atmosphere of tourist attractions need the support of cultural heritage, including tourism image, tourism landscape, tourism theme, tourism products and recreation methods. Cultural packaging in tourist attractions refers to the excavation and utilization of intangible cultural heritage such as historical and cultural remains, religious and cultural traditions, folk beliefs and folk culture, so as to shape its image, build its brand and design and develop tourism products in order to achieve the purpose of promotion. Any scenic spot has a tourism life cycle. In order to make a "one-day tour" of tourist attractions, in addition to improving tourist facilities, increasing and upgrading the leisure and entertainment functions of tourism, it is more important to tap its cultural connotation, so as to maintain lasting charm. We are familiar with many successful cases. Nowadays, the propaganda and cultural packaging of tourist attractions in many places have gone astray, and temples, Buddha statues and monuments have been built in droves. It seems that this is a cultural promotion, but it is actually a vulgar and uneducated performance. Cultural promotion should include four elements, namely: 1. By sorting out and excavating the cultural resources of scenic spots, the purpose of inheriting and promoting local (regional) traditional culture can be achieved; 2. Improve the popularity of scenic spots and the attraction of core tourism; 3. Shaping the tourism image of scenic spots with unique and true cultural connotations, and forming a unique cultural brand in the tourism market; 4, through the cultural packaging of tourism products, improve product grades, improve project functions, form product series, and meet the cultural and aesthetic needs of tourists. Cultural upgrading is not only to face the scenic spot itself, but also to be responsible for tourists, and to be tested by the market. Without the above elements, no matter how many temples and Buddha statues are, they are worthless. Aiming at the development of domestic cultural tourism, Lv Wei Chuangjing organized experts from all sides to make a systematic study. If you want to have a systematic understanding, I recommend you to read the research report of Beijing Lv Wei Chuangjing Planning and Design Institute: 1, Scenery Reproduction-Six Acts of Cultural Experience Mode Innovation 2, Six Elements for the Successful Development of Theme Parks 3, Creating Cultural Leisure.