How to build a tourism e-commerce platform under OTA monopoly?

The online travel market is growing (except for the COVID-19 epidemic in the past two years). With the steady growth of user traffic in the online travel market, the online penetration rate will gradually increase, and there is still a lot of room for growth in the online travel market. Domestic OTA platforms mainly include Ctrip, Qunar, Flying Pig, Tuniu and Tongcheng. At present, Ctrip occupies half of the OTA industry, with a penetration rate of 55.5%. Almost the only one. Once, wherever the tourist flow went, it would merge with Ctrip. I remembered where Ctrip bought E Long on 20 15 and reported the alleged monopoly. Ctrip has collected all its rivals, and there is only one way to merge. There are no eternal enemies in the world, only eternal interests. Just like Didi and Kuaidi, 58 cities and fairs, public comments and US delegations are all combined because of the same interests. Only by reducing internal friction can we get better profits. Who is the only one who gains?

2. Positioning of tourism websites

The trend of OTA monopoly has emerged. For travel agencies, it is just to move offline business to online. This change will eliminate many travel agencies, and only those who keep up with the times, learn to be flexible and master online operations have the opportunity. However, the competition for resources and price war on OTA is extremely fierce. My view is to make the point bigger and bigger, and then expand the battlefield. The travel agency I used to work for has an annual turnover of more than one billion, because one business is the first in the city. After leaving the job, a colleague who specializes in meeting travel is also very successful. Tuniu is strengthened by infiltration with group tours.

3. Website planning

According to the positioning of the website, determine a name and domain name that conforms to the positioning of the website, so as to promote it after going online. The function module of planning website can communicate with me. Powerful is not necessarily good, but it is the last word that suits your business development. The construction of tourism e-commerce websites is much more complicated than ordinary e-commerce websites. When building a website, expansibility is very important, and the functional requirements often change greatly.