The functions of special tourism

If conventional tourism products are mass commodities in tourism supermarkets, then specialty tourism products are specialty commodities, trendy commodities and high-quality products in tourism supermarkets. It is the continuous emergence of specialty commodities and high-quality products such as specialty tourism that promotes the upgrading of tourism products and promotes the progress and development of the tourism industry. As people pay attention to the development of their own values, the aesthetic level of tourists improves, and the socio-economic and cultural level develops, the product of specialty tourism has shown the vitality of vigorous development, and the role and influence of specialty tourism in the tourism industry have become more and more fully understood. Show it.

1. Product functions. The development of the tourism industry generally follows the product series process of continuous deepening and development of sightseeing tourism - vacation tourism - specialty tourism. On the basis of large-scale development of tourism products and vacation products beginning to occupy a place, the development of specialty tourism becomes inevitable. The development of specialty tourism products can meet the needs of tourists with special preferences. At the same time, unlike conventional tourism products, specialty tourism is a leading product in the product development series and serves as a demonstration and guide for the development of other tourism products. In the chain of the tourism industry, tourism products are the medium that connects operators and tourists. Operators rely on tourism products to attract tourists, and tourists realize their consumption desires through tourism products. Tourism products are one of the links and bridges that improve the level of the tourism industry. one. The leading and pulling power of specialty tourism in the industrial structure shows that it is of great significance to the development of the entire tourism industry. Increasing the development and operation of specialty tourism will affect the whole body, and the tourism industry will benefit from this.

2. Economic function. Although operating conventional tours is familiar, most of them are buyer-oriented products. The team profits are thin, and it is not conducive to participating in the competition in the international tourism market. Although the initial investment cost of specialty tourism is relatively high, its exclusivity and intrinsic value determine that it is also a high value-added tourism product that can provide operators and developers with higher returns. The development of specialty tourism products is not only an effective means for travel agencies to participate in competition, but also increases the overall level of tourism consumption and stimulates the growth of national tourism foreign exchange income. The degree of exclusivity of the product is much higher than that of conventional tourism products. It will become the reason why specialty tourism is in the ascendant. one. At present, the economic function of specialty tourism has been widely noticed by the tourism industry.

3. Guidance function. This refers to the display and guidance role played in tourism concepts. Specialty tourism has many components, and organizing products requires imagination and an artist's vision, so it has a demonstrative function for other conventional tourism products. The development of special tourism is conducive to the upgrading of conventional tourism products. This is because, on the one hand, the consumption characteristics of special tourism emphasize the initiative, dominance and participation of tourists, a strong sense of on-site and direct experience during the movement, and are "consumer-led" products, while conventional tourism Although the needs of tourists must also be taken into consideration, it is essentially a "producer-led" product. On the other hand, the consumption characteristics of specialty tourism reflect the consumption tendencies and potential needs of modern tourists. The basic concepts and ideas of its organizational methods and operational forms have reference value when organizing conventional tourism products. In this sense, specialty tourism can have an impact on other tourism activities, and its mechanism is similar to the development of motor sports driving the automobile industry to develop better automobile technology.

4. Publicity function. A considerable number of special tourism activities, such as car tours across Europe and Asia or mountaineering tours climbing high mountains and ridges, usually attract the attention of the public and the news media due to their arduous, adventurous and exciting nature, and many celebrities or political figures also Participating in the ceremony of such activities is therefore an excellent publicity opportunity for potential tourists and an excellent opportunity for the overseas public to understand folk customs and landscapes. Special tourism activities attract public attention and are exciting points for public opinion. In fact, they provide free advertising for the tourism industry. In particular, some special tourism activities pass through remote and poorly accessible areas, which have publicity benefits for remote areas, that is, displaying the culture of remote areas, attracting attention from all walks of life, and providing opportunities to introduce tourism culture to local people. In these aspects The role cannot be underestimated.

From the above perspective, the status of specialty tourism in the tourism industry is not only determined by its direct economic benefits, but by its perfecting function, catalytic function, guiding function, and regional function for tourism products. It is determined by the promotional function of tourism image. In the strategy of accelerating the development of the tourism industry, full attention should be paid to the leading role of specialty tourism in the structure of the tourism industry, so as to make the image of the tourism industry more substantial, more attractive to domestic and overseas tourism, and more competitive in the tourism market. force.