Why is it important to study tourism psychology?

Tourism psychology is a new discipline that studies tourism and tourism from the perspective of psychology. Tourism psychology is a science that studies the law of human behavior in tourism activities, which mainly includes tourism consumption behavior, tourism service behavior and tourism consumption psychological tendency. This paper focuses on explaining tourism behavior from the perspectives of psychology, sociology and anthropology, and discusses the relationship between tourism marketing strategies and tourists' behavior.

Its significance and function are as follows

This paper studies the perception, emotion, attitude, personality and social psychology of tourists driven by different motives, the psychological characteristics and reception skills of tourists in different tourism consumption activities, and the maintenance of psychological characteristics, interpersonal relationships and mental health of employees in tourism enterprises. Guide the healthy development of the tourism market.