Are the differences of tourist consumers' behaviors determined by economic conditions? Tourism consumers with different economic conditions

Are the differences of tourist consumers' behaviors determined by economic conditions? Tourism consumer behavior under different economic conditions: economy and tourism consumer behavior

Time: 2021-0714 feedback on copyright of encyclopedia knowledge.

(3) Law of diminishing marginal utility Whether a commodity is effectively used by consumers depends on whether consumers have the desire to consume this commodity and whether this commodity has the ability to satisfy their desires. The law of diminishing marginal utility holds that, in a certain period of time, with the constant consumption of other commodities, with the increase of consumers' consumption of a certain commodity, the utility increment obtained by consumers from each consumption unit of the commodity is decreasing.

Among all disciplines, economics is the earliest discipline involving consumption research. Microeconomics studies the economic behavior of a single economic unit, while macroeconomics studies the economic aggregate. Economic factors are one of the main factors that affect consumers' behavior, whether from a micro or macro perspective.

Firstly, the influence of microeconomics on the behavior of tourism consumers.

(1) Income

The income of consumers is different and dynamic, which directly affects their consumption behavior. When studying the behavior of tourism consumers, we can consider the absolute income, relative income and expected income of consumers. Absolute income is the embodiment of consumers' own income level. Changes in absolute income caused by changes in wage income, personal property and tax policies will also have an impact on consumers' behavior, mainly in terms of consumption varieties, quantity and structure. For example, the income of tourism consumers has greatly increased because of salary increase, and when choosing tourism products, the product grade may be improved or the product variety may be increased. The change of relative income contains two meanings, one is the change of personal past income, and the other is the change of other people's income. When the relative income level changes, consumers will decide their own consumption behavior according to the consumption level of others (such as circle members and family members) or their own original consumption level. Expected income refers to consumers' expectation of their future income level, which is an important factor affecting consumers' choice of emerging consumption or future consumption. For example, when tourists think that their expected income will change greatly, they may make corresponding adjustments to their existing travel plans.

(2) Commodity prices

Commodity price is one of the important factors that consumers pay attention to. Because the income of consumers is limited in a certain period of time, and the goods available for people to consume always reflect their value in the form of a certain price. Therefore, in order to meet consumer demand, consumers will make consumption choices according to income and commodity prices. For example, tourism consumers with high income or light economic burden may choose higher quality tourism products because of better economic conditions; However, tourism consumers with less income or heavier economic burden may choose middle and low-end tourism products. At the same time, the fluctuation of commodity prices will also have an impact on the behavior of tourism consumers. Generally speaking, the higher the price, the greater the thrust on tourism consumers, which may push most consumers out of the ranks of buyers of this commodity; On the contrary, the greater the pull on tourism consumers, the more likely it is to pull people into the ranks of buyers of this commodity. However, this phenomenon is not absolute. In real life, price can't completely control consumers' behavior. Some consumers buy higher-priced goods for consumption preferences, psychological needs and other factors.

(C) the law of diminishing marginal utility

Whether a commodity is effective for consumers depends on whether consumers have the desire to consume this commodity and whether this commodity has the ability to satisfy the desire of consumers. Utility is the degree of satisfaction that consumers feel when they consume goods, and marginal utility refers to the utility increment that consumers get by increasing the consumption of one unit of goods in a certain period of time. The law of diminishing marginal utility holds that, in a certain period of time, with the constant consumption of other commodities, with the increase of consumers' consumption of a certain commodity, the utility increment obtained by consumers from each consumption unit of the commodity is decreasing. Generally speaking, when choosing the consumption target, tourism consumers pursue the maximization of their own utility, that is, under the condition of spending a certain amount of time and money, tourism consumers buy tourism products through a reasonable proportion, so as to obtain the best spiritual and material feelings. In real life, the unreasonable arrangement of tourism activities, routes and related products will directly affect the behavior of tourism consumers. For example, repeated arrangement of routes by travel agencies, repeated shopping trips and homogenization of scenic spots will all have an impact on tourists' consumption behavior.

Second, the macroeconomic impact on tourism consumer behavior

(A) social productive forces

The development level of social productive forces restricts people's consumption structure and behavior. For example, in recent years, with the increasing investment in tourism, the types of tourism products in China have been further enriched. Rich and diverse tourism products provide diversified choices for tourism consumers and affect people's tourism consumption structure. At the same time, the application of Internet and virtual technology in tourism also greatly affects people's tourism consumption behavior. For example, the application of network virtual scenic spots can make tourism consumers more intuitively understand and know the tourist destinations and influence their tourism decisions.

(2) consumption policy

Consumption policy is the sum total of various policies, systems, regulations and specific measures designated by the state to promote the normal operation of consumption mechanism and ensure the smooth progress of social consumption activities according to certain economic development and operation requirements. In recent years, with the vigorous development of China's tourism industry and the further expansion of the tourism market, the state has formulated a series of laws and regulations, such as the Tourism Law of the People's Republic of China, the Measures for the Management of Quality Grades of Tourist Attractions, the Interim Measures for the Management of Uncivilized Behavior Records of Tourists, and the Opinions on Promoting the Sustainable and Healthy Development of Tourist Hotels, which not only standardized the tourism market, but also gave strong guidance to the behavior of tourist consumers.