"Education through fun" makes tourism upgrade and improve quality.

After experiencing the test of sudden epidemic, under the background of normalization of epidemic prevention and control, the vitality of China's tourism industry has not diminished, new formats have been continuously innovated, consumption has been upgraded, and tourism has become more resilient. Mid-Autumn Festival holiday 88159,300 person-times, National Day holiday 5150,000 person-times. (People's Daily Overseas Edition June 5438+1October 65438+May)

The strong recovery of tourism not only shows the resilience of China's economy, but also shows the prosperity of people's spiritual and cultural life. It is noteworthy that all kinds of science and technology museums, museums, cultural centers and art galleries have become popular choices for tourists, and the educational function of tourism is developing day by day, and it is gradually expanding from entertainment to growth. The effect of "entertaining through education" is more prominent, which further enhances the comprehensive value and development potential of tourism.

The red tour continues the red spirit. In recent years, red tourism continues to be hot, and more and more tourists regard red scenic spots as their first choice for travel. The number of red tourists during the National Day holiday this year increased by as much as 230% year-on-year. The popularity of red tourism stems from the increasing cultural self-confidence and national identity of Chinese people. Reviewing red memories and listening to red stories can bring more spiritual satisfaction to people. All localities also pay attention to the deep excavation of red resources, increase the display and display of red culture, and actively use digital technologies such as 5G, artificial intelligence, big data and blockchain to innovate red tourism products and services, enhance tourists' sense of participation and freshness, win the wide recognition and love of tourists, and meet the needs of tourists for higher quality.

Study tour spreads knowledge and culture. Visiting cultural institutions such as museums and science and technology museums has also become an important choice for many parents. Tourism is becoming a way for people to learn knowledge, improve their skills and enlighten their thoughts. Especially after the implementation of the "double reduction" policy, the educational role of cultural institutions has been paid more attention. Many parents think that visiting museums is an important way to make up for their position in education. Many children also sincerely like to go to the lively and colorful real classroom like the museum, and the learning needs in the study tour and parent-child tour are increasingly prominent. Cultural and cultural institutions also actively adapt to the needs of tourists, and strive to create targeted research courses combined with classroom teaching, so that children can gain something during their travels. Some places also pay attention to innovation to improve the quality of study tours and parent-child tours, and add more knowledge and cultural elements to further enhance the educational attributes of tourism.

With the improvement of people's cultural level and the increase of tourism experience, the demand for tourism quality will also rise. They will not only be satisfied with the superficial and rough sensory experience, but also hope to gain more in tourism, which requires the tourism industry to strive to expand its depth. If tourists can learn more about culture, gain more knowledge and try more experiences during their travels, their satisfaction will be greatly improved. It can be said that "education" will inevitably become the key word of future tourism, and it will also be the key factor of tourism competition.