What are the significance and strategies of online marketing in tourist attractions?

What are the significance and strategies of online marketing for tourist attractions? Everything remains the same. When tourist attractions do online marketing, they often have a headache. But if you sort it out, there are actually three aspects: 1. What is the purpose of online marketing?

In other words, you need to think clearly about your prospective customers, what do they look like, what are their needs, and what are their preferences? Only by clarifying these can the subsequent work be carried out better and achieve twice the result with half the effort. 2. How to choose online marketing channels?

(1) Classification of Internet Marketing Channels

Category 1: Promotion channels targeting prospective customers’ search habits, represented by mainstream search channels Baidu, Shenma, 360, Sogou, etc.; There are also built-in search channels for some mainstream traffic platforms, including Toutiao, Weibo, WeChat, Douyin, etc.

What are the significance and strategies of online marketing for tourist attractions?

Category 2: Promotion channels for users’ fragmented reading, represented by mainstream fragmented reading channels Toutiao, Douyin, Weibo, etc., as well as some vertically segmented second-tier traffic platforms, including Himalaya, blog, Zhihu, Tieba, etc.

Category 3: Other channels for promotion, mainly tourist attraction-related platforms, such as some vertical tourist attraction communication forums, the tourist attraction sections of some large portal websites, and even some tourist attraction-related tools platform.

(2) Online marketing channel selection

The selection of online marketing channels is based on your positioning of prospective customers. What are the needs of your prospective customers and what will they search for? Which age group do your customers mostly belong to, and what platform do they prefer to spend time on? Do your customers like to learn, do they like to visit forums, and what forums do they like to visit?

After understanding the customers, promotion channels will naturally be selected.

(3) Choice of Internet Marketing Forms

There are only two forms of Internet marketing:

The first is to directly spend money on advertising on channels. The form of promotion works quickly. Customers will come in if you spend money, but no customers will come in if you don’t spend money.

The second type is to create content that customers need on the channel. This form of promotion is slow to take effect and can bring few customers in the early stage, but long-term accumulation will result in a surge in traffic.

What are the significance and strategies of online marketing for tourist attractions?

The development of tourist attractions inherently requires a large amount of money, and it will take several years to recover the development costs, so it is difficult for most of them to spend large sums of money to directly advertise on selected promotion channels. .

So, most tourist attractions walk on two legs. In the early stage, they mainly rely on the first form of promotion to bring new customers, and in the later stage, they mainly rely on the second form of promotion to bring new customers. 3. Secondary use of Internet marketing customers

The money was spent and employees’ salaries were paid, and the customers who should be converted were also converted, and the customers attracted were of great use. What does it mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.

Even if old customers cannot generate secondary demand, don’t forget “user reputation”. How to get old customers to help you introduce new customers, and how to get new customers to bring in new customers is the key to making a huge difference.

Therefore, the customers brought by online marketing must be settled on the Internet platform. This platform can be your WeChat account, or it can be a WeChat group, Weibo, etc. The specific situation depends on your customer group. , which platforms they like to stay on.

What are the significance and strategies of online marketing for tourist attractions?

Then develop a gameplay or mechanism on the platform where customers accumulate, and provide some benefits to allow old customers to bring new customers, such as direct cash rewards, etc.

It’s up to you to decide how to play, there are many ways to play. But one thing is very important. If you want customers to bring customers, you must ensure their travel experience. This is the basis for building reputation. You must have no worries when customers recommend you to new customers.

Note that the essence of online marketing is the same as the essence of finding customers offline. Whether you are a tourist attraction or other traditional industry, you cannot do without the essence of marketing and promotion: people (customers)! Always think around people (customers)!