The General Idea of the Twelfth Five-Year Plan for Chongqing Tourism Development

Guided by Deng Xiaoping Theory and Theory of Three Represents, we will implement Scientific Outlook on Development, focus on the overall plan of the city's economic and social development, closely combine the construction of "Five Chongqing", innovate the system and mechanism of tourism development, strengthen the leading role of boutique scenic spots, promote the integrated development of tourism and related industries, and give full play to the role of tourism in coordinating urban and rural development and "narrowing the three gaps". Realize transformation and upgrading, accelerate and take the lead in developing tourism, build tourism into a strategic pillar industry to improve people's living standards and promote the sound and rapid development of the city's economy, and build Chongqing into a world-famous tourist destination and a tourist highland in western China.

(2) Development strategy.

1. accelerate and take the lead in development strategy.

Emancipate the mind, innovate the system and mechanism, give full play to the basic role of the market in resource allocation under the macro-control of the government, integrate the resources of various departments, counties (autonomous counties) and industries, take science and technology and talents as the support, focus on large projects and marketing, increase investment, concentrate on solving the "bottleneck" factors that restrict the development of tourism, take the lead in making breakthroughs in several fields, and enhance the position of Chongqing tourism in the national tourism industry and the city's economic and social development.

2. Boutique-driven strategy.

Aiming at international first-class standards, we will speed up the construction of the Three Gorges of the Yangtze River (Fengjie Bai Di City, Wushan Little Three Gorges), Tiankeng Sew, Tianshengsancha, Fishing City, Baiheliang, Dazu Stone Carving and other fine scenic spots, enhance visibility and influence, and promote the upgrading of tourism in the city.

3. "Five Chongqing" transformation strategy.

Make full use of the opportunities brought by the construction of "Five Chongqing", improve infrastructure, especially transportation facilities, speed up the development of tourism and develop attractive tourism products.

4. Industrial integration strategy.

Give full play to the driving role of tourism, adhere to the integrated development of tourism and economy and society, extend the industrial chain with tourism as the core, develop tourism industrial parks and tourism industrial clusters, and promote the integrated development of tourism and related industries.

(3) development goals.

Through five years' efforts, the transformation and upgrading of the city's tourism industry has made important progress, the industrial scale has been further expanded, the product quality has been significantly improved, and an internationally renowned tourist destination with distinctive image, diverse products and first-class service has been built in an all-round way, an important tourist distribution center in China and a tourist highland in the west. The tourism benefits have entered the advanced ranks in China. Tourism has become a strategic pillar industry, a modern service industry to enhance people's well-being, and an important industry to promote the optimization of industrial structure, ecological construction and opening up, making Chongqing a model for China to promote urban and rural planning with the development of tourism economy.

By the end of 20 12, the city will strive to receive 62.5 million overnight visitors annually, with an average annual growth rate of 25%; The total tourism revenue reached 654.38+0.55 billion yuan, with an average annual increase of 30%; The number of inbound tourists received reached 1.96 million, and the foreign exchange income of tourism reached 1 100 million US dollars. The total employment reached 6.5438+0.95 million. By the end of 20 15, the city will strive to receive overnight visitors1080,000 per year, with an average annual growth rate of 20%; The total tourism revenue reached 300 billion yuan, with an average annual growth rate of 25%; The number of inbound tourists reached 3 million, and the foreign exchange income from tourism reached $654.38+0.6 billion. The number of inbound tourists and tourism foreign exchange income rank among the top three in western provinces (autonomous regions and municipalities) and the top 654.38+00 in major tourist cities in China. The total employment (direct and indirect employment) in the tourism industry reached 2.5 million.