Domestic tourism development trends in 2023

In 2023, the domestic tourism industry as a whole will show a development trend of continued recovery in tourism consumption, continuous upgrading of tourist structure, and accelerated innovation of tourism models.

As the epidemic prevention and control situation continues to improve and consumer confidence gradually recovers, domestic residents’ tourism consumption will continue to be released, and the tourism market will continue to pick up, especially the high-end tourism market. High-quality middle class and young tourist groups will become the main consumer groups.

Secondly, the tourist structure will continue to upgrade. The proportion of tourist groups with high education, high skills and high income has further increased. The demand for personalized and customized tourism is increasing day by day. In-depth travel such as family travel and theme travel will become new favorites. This will promote the transformation of tourism products towards high quality and high added value.

Finally, new business formats led by technology will accelerate development. New business formats such as self-service travel services, short-term rental travel, online travel communities, and live streaming of goods are emerging at an accelerated pace. All tourism companies will increase digitalization and intelligence construction to improve service quality and efficiency. Precision marketing based on big data and artificial intelligence will become an important means for tourism companies.

Factors of domestic tourism development trends:

1. Increase in national income. With the increase in per capita GDP, national income has also been steadily increasing, which has enabled more people to have the spending power to travel and promoted the development of the tourism industry.

2. Improvement of living standards. With the improvement of material and cultural living standards, people's demand for tourism is also increasing, and people pay more attention to the quality of life during tourism and vacation. This promotes the development of tourism towards high quality.

3. Acceleration of urbanization. Urban residents have relatively high tourism awareness and consumption levels, and the acceleration of urbanization has also expanded the scale of the tourism market, which has created a broader space for tourism development.

4. Improvement of traffic conditions. The development of the transportation industry has made transportation connections in various places more convenient, which has reduced travel costs and made it easier for people to travel. This is also an important condition for the tourism industry to flourish.

5. Tourism policy support. The state and government departments have issued a series of policies to encourage the development of tourism, such as relaxing market access in the tourism field and increasing investment in tourism infrastructure. The introduction and implementation of these policies have also created a good environment and atmosphere for the development of tourism.