Traditional Culture Encyclopedia - Travel guide - Why is it so difficult to promote travel cards locally?
Why is it so difficult to promote travel cards locally?
It is so difficult to promote travel cards locally for the following reasons:
1. Fierce competition: Competition in the travel market is very fierce now, and many travel agencies, online travel platforms, etc. are launching various Promotions and travel products, so it is not easy for local travel cards to stand out in the market.
2. Diversified customer needs: Customers have different travel needs and preferences, and locally promoted travel cards cannot meet the needs of all customers, making promotion more difficult.
3. Higher costs: Local promotion of travel cards requires a certain amount of manpower, material and financial resources, such as hiring promotion personnel, producing promotional materials, holding activities, etc. The costs are higher, and the benefits may not be as high as Directly proportional to investment.
4. Trust issue: During the local promotion process, customers will have doubts about the authenticity and reliability of the travel card, especially if they have not heard of the brand of the travel card being promoted locally. Problems can become a barrier to promotion.
5. Market supervision: Some regions have certain regulatory requirements for local promotion activities and require relevant licenses and qualifications, which also makes the promotion of local promotion travel cards more difficult. Therefore, it is so difficult to apply for a tourist card locally for the above reasons.
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