Classification of tourism culture

The connotation of tourism culture is very rich and its extension is quite extensive. Generally speaking, it is the sum of material wealth and spiritual wealth composed of tourism subject culture, tourism object culture and tourism intermediary culture, and it is composed of three levels: landscape culture, service culture and aesthetic culture. Tourism object culture is the foundation of tourism culture and the support for the survival and development of tourism. From the composition of tourism object, tourism object culture can be divided into tourism landscape culture, tourism settlement culture, tourism garden culture, tourism architecture culture, tourism religious culture, tourism folk culture, tourism diet culture, tourism poetry culture and so on. From the perspective of tourism subject and object and tourism intermediary behavior, it can be divided into tourism consumption behavior culture, tourism aesthetic culture, tourism enterprise culture, tourism management culture and tourism management culture.

(A) the main culture of tourism

Tourism subject culture refers to a set of relatively unique concepts and behavior patterns formed by tourists in the process of tourism. Tourism subject culture is related to tourists' cultural form, ideological belief, cultural quality, occupation and economic status, psychology, personality hobby, lifestyle and consumption habits. Tourism subject culture has distinct regional nationality and personality, and has different cultural values. It mainly includes the consumption culture, aesthetic culture and leisure culture of tourism subjects.

(B) Tourism object culture

The tourism resources of tourism objects are the material basis and conditions for the survival and development of tourism. The different aesthetic values of natural tourism resources and humanistic tourism resources are the cultural connotations of tourism resources. This aesthetic value is the most basic condition to attract tourists. Tourism object culture in a narrow sense is tourism resource culture. For China tourism culture, landscape culture, settlement culture, garden culture, architectural culture, religious culture, folk culture, food culture, poetry culture, painting and calligraphy sculpture culture, flower, bird, insect and fish culture are all "raw materials" of tourism target culture. Tourism object culture in a broad sense also includes tourism facilities and tourism product culture. The culture of the tourist object is related to the perception of the tourist subject. Only when tourists understand aesthetics can they appreciate the beauty of the tourist object and get the pleasure of traveling.

(C) Tourism intermediary culture

Tourism intermediary is an intermediary organization that helps the tourism subject to successfully complete the tourism activities, that is, the tourism department and enterprises that provide various services for the tourism subject, such as travel agencies, tourist hotels and tourist transportation. Accordingly, tourism intermediary culture includes tourism industry culture and tourism enterprise culture. The main way to form tourism industry culture is to improve the relevant rules and regulations of industry management and create an external environment conducive to the healthy development of tourism enterprises. Plan the layout, scale and style of tourism enterprises. Tourism enterprise culture includes tourism enterprise values, tourism enterprise ethics, tourism enterprise spirit, tourism enterprise management style and cultural people of tourism practitioners. Tourism intermediary culture is the intermediary between subject culture and object culture, and it is the interaction between subject culture and object culture. Tourism intermediary culture plays an important role in the whole process of tourism activities. No trip? Culture, tourism subject and object culture can not communicate. Tourism intermediary, tourism subject and tourism object exist, restrict and closely combine with each other, and form a complex complex of modern tourism.