About tourist supermarkets

Research on the Latest Hotspots of China Tourism Market

If you are in the tourism industry, you must be familiar with the term "tourist supermarket". Read the report first:

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The first domestic tourist supermarket opened online.

08:20 March 29, 2006 Source: Sohu Travel Forum

On March 27th, 2006, www.gootrip.com, the first new tourism website in China to advocate the concept of "supermarket", was launched. It is said that the core function of the website is to completely bridge the communication vacuum between tourism enterprises and tourism consumers on the basis of establishing personalized and practical tourism supermarkets.

According to the introduction of the website, the positioning of Joker Travel Network is "the first personalized and practical travel supermarket in China".

All-player travel network is a comprehensive travel supermarket, which consists of line supermarket, suburban holiday supermarket, air ticket supermarket and hotel supermarket, covering the tourism consumption market in all directions. Among them, the offline supermarket is the focus of the player travel network, and it is also the most advantageous section of the player travel network. The website pays more attention to consumers who buy tourism products, rather than just visitors who browse tourism pictures.

In order to highlight the practical function of the supermarket, the conference site was arranged as a simulated supermarket: everything from the entrance of the supermarket to the shelves of goods, and the containers were labeled with "Island Tour", "Free Travel", "Honeymoon Tour", "Europe Tour" and "Southeast Asia Tour".

"If tourists want to go to Southeast Asia, they will directly enter the Southeast Asia Zone, where there are a large number of line products of different tourism companies, and they want to participate in honeymoon tours and European tours. Travel supermarkets also provide corresponding sections. " Mo Wei, chairman of Wanke Travel Network, said that tourist supermarkets, like ordinary supermarkets, emphasize the effective classification and display of N brands and N products to meet consumers' choice of "shopping around"; At the same time, the division of the whole container takes into account the characteristics of mainstream tourism consumption, emphasizing the simplicity of supermarket operation. "The search engine of Player Travel Network can accurately query the massive data in the website according to various conditions such as travel days, departure date, budget, destination, route characteristics and keywords. And generally hit the target within five minutes. " Mo Wei said.

Bridging the "Communication Vacuum" between Tourism Supply and Demand

Mo Wei said that as far as the current development trend of tourism is concerned, on the one hand, the consumption characteristics of tourists tend to be more rational and personalized, and they are more and more picky about tourism products; On the other hand, the high promotion cost of traditional media makes it difficult for tourism enterprises to directly and effectively show their fine products to consumers, and there is actually a "communication vacuum" between supply and demand.

Dun Jidong, executive director of Wanke Travel Network, believes that "tourism is an intangible product, which consumers cannot perceive in advance and is not suitable for being placed in a real supermarket like tangible goods. On the contrary, the invisibility of tourism products makes it naturally suitable for communication through the network. " Li Mingde, deputy director of the Tourism Research Center of China Academy of Social Sciences, also said that there have been many real-life tourist supermarkets where travel agencies gather in Xidan. In contrast, online travel supermarkets have more information and are more "open".

Supermarkets are not operators, but only charge counter rent.

At the online press conference of Player Travel Network, when asked, "Players made their debut five or six years later than Ctrip and E-Dragon, all of which were online travel reservations. How can they compete with it? " Mo Wei, chairman of Wanke Travel Network, said that the core business of Ctrip and E-Dragon is air tickets and hotels, and relying on their stable upstream resources, they have derived free travel products of "machine plus wine", most of which are holiday products from Hong Kong, Macao and Southeast Asia, and the supermarket model of Wanke is similar to Ctrip.

"As far as holiday products are concerned, both Ctrip and E-Dragon actually play the role of operators. Products are designed and sold by themselves, and the business philosophy is similar to that of tourism enterprises; The positioning of the player travel network is the media platform, not the operator. " Mo Wei emphasized that "the core profit point of the player travel network, like the real shopping mall, collects the rent of customers who open counters and does not directly participate in the transaction process, let alone sell their own tourism products." According to industry analysts, the player travel supermarket repeatedly declared its media and service identity at the beginning of its opening, in order to emphasize that the website will not use upstream and downstream resources to independently operate tourism products and will not form a potential with tourism enterprises.

The Orientation of Tourism Supermarket ——B2B2C

It is reported that the word "travel supermarket" was actually quoted by some websites before the online player travel website went online. In this regard, Mo Wei emphasized that the player brand has been focusing on the communication and promotion of the tourism industry for nine years, occupying more than 50% of the print advertising market in Beijing tourism industry, and has a good cooperative relationship with more than 1200 tourism enterprises. "These resources can't be copied by other websites," Mo Wei said. At present, Wanke Travel Network has collected nearly 10,000 line products from hundreds of travel agencies in Beijing, covering the products of more than 300 resorts, hotels and scenic spots around Beijing, and ensuring the real-time update and effectiveness of massive products.

In addition, the players' travel supermarket has attached a series of practical services, such as online travel consultation platform and credit files of travel enterprises. After upgrading to the second-generation tourist supermarket this year, it will also realize the "performance" comparison between different tourist products, online booking of tourist products, group buying during the Golden Week, and ranking system of tourist products, so as to ensure the platform advantages of tourist supermarkets.

It is generally believed in the industry that after a large number of tourism enterprises settle in, the tourism supermarket platform will change the situation that domestic tourism enterprises are generally weak, small and scattered, so that tourism enterprises will form a joint force to promote and aggregate their brands, * * * will face a huge tourism consumption market, and player tourism supermarkets will also be extradited from pure B2C mode to B2B2C mode, increasing direct transactions between tourism enterprises.

According to the plan, the player travel supermarket will expand its business based in Beijing, and land in core tourist cities such as Guangdong Gallery, Shanghai Gallery and Chongqing Gallery to realize the multi-point radiation chain mode.

Well, what do you think after reading this report? So what is the real development of "tourist supermarket" in China market? Let's Google-travel supermarkets, and you will find that the mountains and rivers of the motherland are all red, and online travel supermarkets are being built everywhere (with almost no exception in a big city). "Tourism Supermarket" is praised by colleagues in the tourism industry as "a never-ending tourism Expo on the Internet".

So where does the tourist supermarket come from? Let's look at the tourist supermarkets in other countries in the world:

You must be familiar with the TV travel shop, a world-famous travel brand. Its website is

www.tvtravelshop.de

Where are the others? Here are only some famous tourist supermarket websites for reference.

Why is nobody using it? Don't worry, let's talk about how to design a domain name for the website:

To design a valuable domain name, the following key factors are very worthy of reference.

1. attraction

An attractive domain name should have the ability to attract people instantly. For example, in cool.com, anyone who has seen or heard this domain name will be attracted by this attractive "cool". They are all curious to see what kind of website cool.com is, and have the impulse to open this website. This domain name is very successful.

Concise and clear

Obviously, the value of a domain name is impressive when others have heard or seen it once. It is very important to design a "concise" domain name, because only simple domain names are easy to remember, which is conducive to publicity and promotion. I believe no one will like to remember those complicated domain names. Even if you build a good website and do a lot of advertising and promotion, the domain name is too complicated to remember, and the result may be futile.

3. Connotation and meaning

The ultimate value of domain name is the ability to convey information and bring business opportunities. For example, Phoenix TV chose phoenixtv.com as its website domain name, why not use the simpler ptv.com? Although ptv.com is simple and easy to remember, it lacks profound meaning and is easily confused with atv.com and ktv.com. Phoenix TV. Com can not only be properly translated as "Phoenix", but also embodies a corporate culture of Phoenix Satellite TV.

4. Market value

Although many domain names are easy to remember, if they have nothing to do with your business activities, users will not be able to associate your domain name with your business activities. For example, when you see chinatea.com, you will immediately think of China Tea Website, and when you see chinacars.com, you will easily think of China Automobile Business Website. These domain names help you set up a unique banner in the industry or brand, and make it play a greater role in business activities, and the effect is self-evident.

So as far as the tourism market is concerned, what is the most valuable domain name keyword? Combined with years of internet evaluation and worldwide surveys, travel deserves the first value. Basically,

Tourism keywords value tourism & gt& gt travel & gt& gt itinerary;

Store/supermarket keyword value store & gt store & gtMart & gt shopping center

Travel Agency Keywords Travel Agency & gt Travel Agency (basic service for major travel agencies around the world, including China).

Then TravelShop.cn, relying on 654.38+0.3 billion China people, is the world's largest tourist country, and its value is self-evident.

(TravelShop.com.cn is registered by Guangdong International Travel Service Co., Ltd.)

Similarly, TravelStore.cn and TravelService.cn should not be underestimated.

TravelShops.cn、 TravelShops.com.cn、 TravelStore.com.cn、 TravelService.com.cn、 TravelServices.cn、 TravelMall.cn。 Chinatravel.cc and www. The copyright of TravelChina.CC belongs to the author. (Note that www.TourMart.cn is the website of Huangshan Tourism, a listed company).

In addition, TourSH.com and TourSH.cn Shanghai Travel Network are also very good domain names (note that www.TravelSH.com is owned by Shanghai Hyatt Travel Network).

* * * In addition, the author also hides the unique and concise domain name of the most influential and commercial supermarket:

Www。 Travel.sh and www. Tour.Sh (Sh is the first two letters of Shop, and also the abbreviation of Shanghai), Sh has been silently praised by many well-known multinational companies in China. Please visit www for details. Travel.sh is the domain name introduction and current situation. Wonderful not to be missed. * * * (Note: www.tour.sh.cn is the website of Shanghai Tourism Bureau, and www.Travel.sh.cn registered and reserved the domain name for China Internet Management Center, so it is more valuable to watch tourism).

With the approach of the Beijing Olympic Games and the Shanghai World Expo, a large number of foreign tourists are about to flood into China, and China's tourism industry has unlimited business opportunities. If a farsighted enterprise wants to be in line with international standards, choosing a domain name with international value will help your enterprise take off. Choosing international domain is the general trend. For example, a famous website merchant, Jelila, bought SellGreat.com with a large sum of money, which will be officially opened on June. Technically speaking, it is very simple to change the new domain name of the website. As long as the old domain name is redirected, new and old customers can log in to the new website.

According to the agreement of China's entry into WTO, China's tourism industry will be open to foreign enterprises in 2006, so it is inevitable that the tourism network will be informationized. Good domain name resources are scarce, so act quickly, and don't let good domain names be taken away, and business opportunities are fleeting! ! !

If you are interested in the above contents, please contact changzhen.wang@asu.edu by email. The author has a detailed report on domain name analysis and domain name value analysis skills of world-famous tourism websites in China.