Is it possible to graduate from Wuyi University with a bachelor's degree in tourism management?

Tourism Management (Undergraduate) Tourism Management Major

Tourism Management major is a key discipline in Fujian Province, cultivating students in tourism management, hotel management, tourism marketing, scenic spot management, exhibition tourism planning and Middle and senior management application talents in services, tourism e-commerce, travel agencies and tour guides and related industries.

According to the talent demand for the development of the tourism industry, in 2008, the undergraduate tourism management major set up four professional directions: travel agency operation and management, hotel management, scenic spot planning and management, and exhibition tourism planning and management. Those who study Wuyi University’s undergraduate major in tourism management will gain comprehensive development of morality, intelligence, physical and aesthetics, possess professional knowledge in tourism management, and be able to engage in tourism management and research in various levels of tourism industry administrative departments, tourism enterprises, and institutions. You will learn basic theoretical knowledge in tourism management, receive basic training in tourism management and research, master qualitative and quantitative analysis methods related to tourism management professional research, and have the basic ability and innovation ability to analyze and solve problems using tourism management theory; familiar with The basic guidelines, policies and regulations of the tourism industry, and the ability to handle tourism business independently; students are required to be able to use a foreign language proficiently, and at the same time choose to learn a second foreign language or Hokkien or Cantonese; students are required to be proficient in operating computers, editing text, By using the Internet, you can collect research materials online and carry out tourism business processing, information dissemination, e-commerce, etc.; master the basic methods of literature retrieval and data query, and have certain scientific research capabilities and practical work capabilities. During the study period, we actively guide and organize students to obtain tour guide qualification certificates, tour leader certificates, human resources managers, marketers, e-commerce engineers, planners, professional managers, landscape designers, tourism hotel managers, tea art master qualification certificates, and Mandarin qualifications Certificates, teacher qualification certificates, public relations personnel qualification certificates, driver's licenses and other certificates that reflect practical application abilities.

Tourism Management Major (Tourism and Leisure Direction)

Training objectives: This major aims to cultivate all-round development morally, intellectually, physically and aesthetically, and master the basic theories and basic knowledge of tourism management. Applied management talents in tourism management and leisure industry who are familiar with international tourism industry practices, have a solid foundation, high professional quality, strong English application ability, can independently analyze and solve practical problems in tourism management and leisure industry management, and have innovative spirit and practical ability.

Main courses: Management, Introduction to Tourism, Tourism Economics, Leisure Industry Marketing and Management, Human Resources Management, Statistics, Eco-tourism, Scenic Area Management, Hotel Management, Introduction to Convention and Exhibition Tourism, Travel Agency Business management, marketing, tourism resources, tourism planning, tourism planning, tourism e-commerce, introduction to golf, tourism enterprise financial management, golf club management, etc.

Employment direction: Graduates can find employment in tourism administrative departments at all levels, leisure tourism enterprises and institutions, and engage in travel agency operations and management, hotel management, scenic spot planning and management, exhibition planning and management, and leisure industry Management and other work; you can also find employment in overseas tourism agencies, working in international travel agencies, travel consulting companies, foreign airline ticketing, etc.