What is the current situation of rural tourism development in China?

1, development status of rural tourism in China

(1). China's rural tourism destinations are mainly distributed around large and medium-sized cities with developed economy and convenient transportation and around scenic spots. In rural areas around large and medium-sized cities in China, such as Beijing, Shanghai, Guangzhou and other places, rural tourism develops fastest because of its vast tourist market, convenient transportation conditions and proximity to tourist attractions. For example, rural tourism began to develop in the suburbs of Beijing in the early period of the Ninth Five-Year Plan. By 200 1, the number of rural tourism projects reached 1589, with 28.56 million tourists and a total income of 65,438.07 billion yuan.

(2) Rural tourism development projects should be combined with scenic sightseeing, agricultural harvest activities and traditional festivals. In the domestic tourism market of China, rural tourism is closely related to scenic spots, agricultural harvest activities and traditional festivals. Yuan Jing Design Institute pointed out that at present, the projects with the highest frequency of tourists' participation and revisiting rate are folk tourism with the content of "staying in farmhouse, eating farmhouse meals, doing farm work and listening to farmhouse music" and picking tourism with the main content of harvesting various agricultural products. For example, the Ming Tombs Tourist Area in Changping County, Beijing opens sightseeing orchards to tourists, who can pick and taste fresh peaches, pears, apricots and other fruits by themselves, which are very popular among tourists.

(3) The domestic rural tourism market is characterized by short-distance tours and short-distance tours. The domestic tourists of rural tourism in China are mainly in large and medium-sized cities, and most office workers in this area use weekends and short holidays to relax themselves, thus forming short-distance and short-distance tours. According to the survey, 40.6% people in Beijing take short trips as their first choice on weekends. This is because, firstly, the leisure time of office workers in China is mainly weekends, which is suitable for short-distance and short-term travel; Second, the wages of the working class in China cannot afford the usual long-distance travel; Thirdly, the supporting transportation facilities of tourism in China, such as roads and railways, are underdeveloped, which limits the long-distance travel in a short time. It can be seen that due to the limitations of leisure time, wages and transportation conditions, most tourists in China choose suburban rural attractions with convenient transportation.

After more than ten years of development, rural tourism in China has played an important and positive role in promoting the optimization and adjustment of rural industrial structure, increasing farmers' income and promoting the development of tourism. However, due to the late start of rural tourism in China, it is still in the primary stage and there are a series of problems in its development. How to standardize its development and embark on a healthy road is worthy of our in-depth study.