Traditional Culture Encyclopedia - Travel guide - Why prepare a tourism marketing plan?

Why prepare a tourism marketing plan?

Can help tourism companies or tourism destinations effectively promote.

The purpose of preparing a tourism marketing plan is to help tourism companies or tourism destinations effectively promote and sell tourism products, improve the competitiveness and profitability of the tourism market, and contribute to the operation and development of tourism companies or tourism destinations. of great significance.

Marketing is a process of gaining and retaining customers and achieving business goals by understanding and satisfying consumer needs.