Questionnaire survey on the characteristics of tourism resources in Urumqi

The importance of Urumqi's tourism image to tourist destinations and the urgency of establishing it. Then, combined with the reality of Urumqi, this paper analyzes the present situation and characteristics of its tourism resources, investigates the audience of Urumqi's tourism image in the form of questionnaire, and analyzes its tourism image substitution. Finally, the paper puts forward the slogan of Urumqi tourism publicity aimed at different regional tourism markets, and puts forward the basic ideas of shaping and publicizing Urumqi tourism image.

At present, the misunderstanding and problems of obtaining the slogan of tourism image through public solicitation exist widely in cities and regions in China. It is pointed out that the formation of scientific tourism image slogan must be based on image survey, and at the same time, the difference between tourism image positioning and tourism image slogan should be distinguished, and the slogan promotion opportunity and target market should be combined to make the tourism image slogan more scientific and effective. It advocates a comprehensive study of the tourism image of cities and regions from the disciplines of communication, marketing, advertising and tourism geography.