What is ota?

OTA, the full name of which is Online Travel Agency, translated as "Online Travel Agency" in Chinese, is a technical term in the tourism e-commerce industry.

It means that "tourism consumers book tourism products or services from tourism service providers through the network and pay online or offline, that is, each tourism subject can conduct product marketing or product sales through the network". The appearance of OTA puts the traditional travel agency sales model on the network platform, which makes the transmission of line information wider and the interactive communication more convenient for customers to consult and order.

With the massive transfer of users from PC to smart handheld devices and the change of booking habits of travel users, the online travel market in the era of mobile Internet has greatly improved users' consumption experience, and the mobile Internet has occupied an important position in the OTA mode.

Basic application of OTA:

First, mobile location services.

LBS(Location Based Service) is called mobile positioning service, which obtains the location information of mobile terminals through a set of positioning technology, and realizes various location-related services through the combination of mobile communication network and satellite positioning system.

Second, mobile payment.

Mobile payment, usually called mobile payment, is a service mode in which users use mobile terminals (usually mobile phones) to pay for the goods or services they consume.

Third, mobile information services. Mobile information service refers to the relevant directional information that users automatically receive from advertisers or other organizations with target customers during the mobile process. Many people will automatically receive local welcome information when they enter a certain place.

The most critical application of mobile Internet is highly personalized and highly relevant information transmission, which is customized by customers, including customers' personal information and expected purpose. Therefore, pushing relevant information to the target customers or users who enter a certain tourist area can guide them to produce consumption behavior.

Fourth, information interactive service action.

This is an information publishing service based on mobile internet, which publishes large-capacity and highly interactive content for target users. Relevant data show that the growth rate of traditional business transactions in the tourism market is declining year by year, and self-help tours are experiencing explosive growth.