What are the modes of regional tourism cooperation? Let's talk about effective ways to realize regional tourism cooperation in combination with familiar areas.

First of all, the main feature of this model is that it is dominated by the government's institutional arrangements and driven by the maximization of social welfare. Through institutional arrangements, the participating governments establish an authoritative organizational guarantee system from the policy level.

Secondly, the cooperation framework of this model is mainly to provide public services and implement the coordination mechanism of intergovernmental organizations, including full exchanges and exchanges in the fields of management, policies, systems, regulations, transportation, facilities, standards and information.

Finally, the breakthrough of the development of this model lies in the areas that are most directly related and easy to achieve cooperation, such as the construction of service system, the construction of policy system, the improvement of related facilities, and the adjustment of product structure. Through this system, agreements and treaties have been initially formed among regional tourism, which has consolidated and standardized regional relations and achieved sustained, healthy and rapid development.

2. Industrial guidance mode

This model focuses on the public welfare level and is an industry alliance with the purpose of resource sharing, consultation and cooperation. This is an important medium to promote regional tourism cooperation. The most important role of social organizations such as tourism industry associations is to promote the establishment of consultation and settlement mechanisms.

First of all, the main feature of this model is to build a non-profit tourism cooperation platform between macro-control government behavior and market mechanism enterprise behavior on the basis of resource exchange, with the realization of public interests as the driving force and the enjoyment of information as the means of realization. On this platform, organizations and members depend on each other, integrate resources through mutual trust among members, and solve various contradictions and problems among equal subjects through voluntary consultation and mutual compromise.

Secondly, the cooperation framework of this model is to communicate information, coordinate the relationship between all parties and standardize the industry behavior, mainly to give full play to the public welfare functions of social groups such as tourism industry associations and clubs in the Yangtze River Delta, and undertake the functions of industry service, industry self-discipline and industry coordination, thus forming a powerful driving force to connect the government and enterprises.

Thirdly, this model mainly realizes the goal of * * * and governance through collective choice and collective action such as dialogue, consultation and negotiation, forms a mechanism and organizational structure of resource sharing and mutual cooperation, and establishes a vertical, horizontal or combined organizational network to solve public problems.

3. Market-oriented model

This model rises from the operational level, which is a horizontal combination and vertical merger of tourism enterprises for the purpose of maximizing interests. Only when there are a large number of tourism enterprises with efficient resource allocation and sensitive market response, can regional tourism cooperation have a sustainable driving force for long-term development.

First of all, the main feature of this model is to give full play to the role of market mechanism and the motivation of profit maximization, to drive tourism enterprises to break through the boundaries of administrative divisions and carry out mutual cooperation, so as to integrate the factors of production in the region, improve the level of specialization and cooperation, optimize the organizational structure of tourism industry, and form a pattern of effective allocation of regional resources.

Secondly, the cooperation framework of this model is tourism resource development, tourism source development and tourism product supply. It is mainly implemented in the establishment of cross-regional tourism groups to realize the complementary advantages of tourism resources, products, ideas, services, education, talents, technology, culture and capital, and enhance competitiveness.

Basic ways to realize regional tourism cooperation in five central provinces

1. Guiding ideology

The guiding ideology is: adhere to regional coordinated and sustainable development, give full play to the resource advantages and characteristics of each region on the premise of mutual respect, and form a pattern of cooperation, interaction, complementary advantages, mutual benefit and common development. The main body of cooperation is the government and tourism enterprises, and tourism enterprises should benefit from cooperation and fully mobilize their enthusiasm; At the same time, in the process of cooperation, it is necessary to guide and encourage tourism investors from all countries to jointly develop and build tourism projects.

2. Construction of regional cooperative operation guarantee institutions.

With the strong support and help of the National Tourism Administration and other relevant departments, we will set up a coordination and management organization to specialize in the research and management of cross-regional tourism cooperation, provide decision-making and consulting services for regional cooperation, and rectify and standardize market order. , including coordinating the reception capacity, service and safety, tourism complaints and disputes in various scenic spots, and coordinating the joint training of tour guides, managing and uniformly compiling tour guide words for regional tourist routes.

3. Formulate regional tourism development plan.

The premise of regional tourism cooperation is scientific and unified planning. (1) Break the boundaries of administrative divisions, and formulate a regional strategic planning system based on the general survey of regional tourism resources to avoid repeated development of tourism resources and similar projects; (2) Pay attention to the development of various characteristic tourism products, design complementary tourism planning schemes, and highlight the relationship between resource sharing, complementary advantages and interaction, so as to achieve both characteristic projects and short-distance alternative products; (3) Give full play to the brand effect and radiation function of each tourist city in the region, and comprehensively enhance the regional tourism competitiveness; (4) In compiling tourist maps, it is also necessary to break the boundaries of administrative divisions and carry them out in the whole region, such as compiling an atlas of tourism traffic in five central provinces or a map of tourism resources distribution in five central provinces.

4. Promote regional boutique tourist routes.

There are many tourist resources in the five central provinces, but we should focus on cultivating tourist routes with high resource grade and good landscape combination, so as to have strong market competitiveness. The tourist boutique routes in the five central provinces are shown in the following table.

5. Weave the industrial chain of regional tourism cooperation

In the process of regional cooperation, it is necessary to speed up the integration of tourism and other industries, so as to upgrade tourism from resource-driven to industrial linkage, thus promoting the overall development of regional economy. The central region is rich in tourism native products, such as Luoyang Peony, Nanyang Jade Carving, Anhui Famous Tea, Hunan Xiang Xiu, Jingdezhen Ceramics, etc. The production, sales and circulation of these tourist commodities can be combined with other industries, which not only provides rich tourist shopping products for the region, but also prolongs the industrial chain and enlivens the local economy.

6. Construct regional tourism online marketing.

With the development of network and e-commerce, tourism network marketing has gradually developed. To implement regional tourism cooperation, we must build regional tourism online marketing: (1) Strengthen the construction of network infrastructure, change the outdated concepts of enterprises and customers, cultivate online consumption concepts, and optimize the online marketing environment; (2) Strengthen the collection of basic tourism information, such as civil aviation flight information and scenic spot information; (3) Market segmentation. Only by market segmentation can we carry out targeted product design and image building according to the characteristics of different users and reduce the blindness of its promotion; (4) Developing special services such as online booking service, customer service and agency service; (5) Solve the problem of online settlement as soon as possible. If we choose Chinese and foreign banks as partners, we can solve the settlement together with transactions in other industries, and at the same time convert commercial credit into bank credit, which improves the credibility and enhances the security and privacy of settlement.

7. Improve infrastructure construction

Major infrastructure construction in this region should be planned as a whole, jointly built and shared, regional coordination and cooperation should be strengthened in the construction process, and a networked and open infrastructure system should be built. In terms of regional internal traffic, a good road network system has been formed among tourist attractions, scenic spots, routes and tourist cities, but the internal traffic in some tourist attractions is not smooth enough and needs to be further improved. In terms of regional external transportation, we should strengthen the construction of international airports in capital cities such as Wuhan and Changsha to promote the development of international inbound tourism. In terms of communication, in some mountainous areas with rich tourism resources, it is necessary to strengthen the signal coverage network and improve the communication quality. In terms of hotels, we should vigorously strengthen the construction of middle and low-grade economical and practical hotels. In addition, the construction of hotels should be coordinated with the environment of tourist areas to form a unique and coordinated hotel layout in large tourist areas.