Teaching plan of tourism product price strategy

1. Teaching plan of tourism product price strategy

The travel lesson plan for vegetables is not well written. From the perspective of educational goals, teachers can't explain it clearly to children. This lesson is mainly about learning the function of vegetables. What is the theme of this lesson?

The children are vague. Judging from the lecture analysis, the teacher did not want to clearly list the itinerary, methods, steps, relevant information and material content for the children on the blackboard. Children don't understand the whole learning process clearly, so that the ultimate goal is not well realized. These are all areas that need improvement.

2. Tourism price and strategy case

Jiangxi Tourism Group includes: Jiangxi Tourism Technology Co., Ltd., Jiangxi Cultural Products Trading Platform Co., Ltd., Jiangxi Tourism Group De 'anjie Marketing Planning Co., Ltd., Jiangxi Tourism Development Co., Ltd., Jiangxi Tourism Group International Travel Service Co., Ltd., Jiangxi Tourism Group International Exhibition Co., Ltd., Jiangxi Gaoshan Tea Investment Co., Ltd., Jiangxi Lu Qin Su Min Health Co., Ltd. and Jiangxi Qin Chu Catering Management Co., Ltd. The full name of Jiangxi Tourism Group is Jiangxi Tourism Group Co., Ltd., and the types of enterprises are other joint-stock companies. Its industry is business service industry, and its jurisdiction is Jiangxi Province.

From 20 10 to 20 12, China Travel Agency Head Office launched a variety of colorful and marketable tourism products, many of which became the first batch of classic tourism products in China, such as the Three Gorges Presidential Series, the Silk Road inbound tour, the outbound tour and the romantic underwater wedding group for domestic tour. The sunset tour for the elderly and the Australian study group. China Travel Agency Headquarters has established a stable and effective customer relationship with 1400 travel agencies around the world, and has become the designated supplier of travel services for many well-known companies at home and abroad. In order to meet the needs of the new situation and market development, China Travel Agency Head Office launched TotalTravel outbound tourism brand and CITS inbound tourism brand of China International Travel Service. Providing safe, convenient, professional and high-quality services for tourists is the eternal goal pursued by China Travel Agency Headquarters.

3. Tourism product price marketing strategy

Tourism marketing must first have a market, and then sing that song on that mountain, combine tourism resources and integrate marketing advantages.

The advantage is that there is no after-sales trouble, and the disadvantage is that the quality and appreciation standards are difficult to meet the requirements of all kinds of people.

4. What are the strategies for setting tourism prices?

Including: organizing marketing, product mix, planning and publicity. 1. Organizational marketing: The following points should be done when organizing marketing: 1. Delineate the sales area and scope. The marketing department should cooperate with the sales staff to clarify the sales area and scope, and actively guide the sales staff to expand the sales area at one time. The distribution of sales area and scope should be based on the sales potential of fixed customers and the geographical location and category of customers. 2. Set sales targets. The marketing department sets sales targets and policies according to the hotel. Sales indicators are divided into quantitative indicators and quality indicators. Quantitative indicators are: (1) sales quantity, such as room sales days, catering sales, average house price, sales revenue, etc. (2) Sales times, daily or monthly sales calls. (3) Indicators and control of sales expenses, and the sales expenses involved by sales personnel every month, such as transportation expenses and entertainment expenses. 2. Because the customer demand potential of each salesperson is different, it is necessary to determine the sales quality standard when asking the salesperson to reach the sales quantity. Quality standards include sales staff's products and sales knowledge, sales telephone effect, sales staff's working attitude, working ability and relationship with customers. 3. Performance evaluation of sales staff. The sales manager should take appropriate measures to understand and obtain sales performance information, formulate sales staff reporting rules, report the sales situation every month, understand the sales situation, and feed back the sales information in time. 4. Reasonable organization. According to the geographical location and category of hotel customers, the marketing department will organize sales staff to divide sales according to geographical location, so as to reduce travel time and improve work efficiency. According to the current development of hotels, hotel marketing should actively tap the potential of hotel products, increase the attractiveness of products, attract customers' consumption and attract business. Second, product mix: Hotel marketing can develop a variety of popular combination products to attract customers according to the sales requirements of enterprises and the different needs of guests. The combination products that can be opened are: (1) combination products for business guests. For the special services of official guests, preferential treatment is provided for official guests, such as providing a basket of fruit in the room for free, providing welcome drinks for free, using the facilities and equipment of the recreation center for free, and participating in bars, songs and dances for free. (2) Conference portfolio products. The combined products of the conference include the use of the conference hall, snacks and coffee during the break of the conference, and working meals during the conference, which are provided at a discount of one package price per person. (3) Family accommodation combination products. For example, double rooms are provided for the whole family, children live with their parents for free with extra beds, babysitting services are provided, children use entertainment facilities for free, and restaurants provide children's menus. (4) Honeymoon holiday products. Honeymoon products are only available to newlyweds. Generally, beautiful and quiet rooms and some special services are needed, such as a beautifully decorated new house, free American breakfast before going to bed, and free champagne, flowers and fruit baskets in the room. (5) Wedding portfolio products. This product is mainly aimed at the local residents' market, combined with the wedding consumption form, conforms to the consumption psychology, emphasizes the festive atmosphere and attracts consumption: the product portfolio includes luxurious Beijing-style or Cantonese-style banquets, free soft drinks for the whole audience, a four-story exquisite wedding cake, a wedding banquet hall decorated with flowers and double happiness banners, creating a wedding atmosphere according to specific requirements, playing wedding marches, and providing wedding suites, flowers, fruits and champagne free of charge on the wedding night. (6) Combine products on weekends. Weekend products can attract guests to rest and play after a week. Therefore, it is necessary to plan and organize some recreational sports activities, such as weekend parties and acrobatic performances. And combine entertainment activities with hotel accommodation services into cheap package products. (7) Off-season holiday products. In the off-season, it is beneficial to stay and eat 10 days a week.

The development of this kind of combined product needs the creative and practical thinking of marketers, so as to design novel and economical products. Existing facilities and service organizations, such as table tennis, tennis and bowling, can be used to enhance the reputation and image of the hotel. Third, planning and publicity: in addition to developing new products and activities, marketing should also introduce unique publicity methods to attract customers, that is, make more fuss about advertising planning and marketing. (1) You can choose TV, radio, newspapers and other media to regularly report the newly launched special dishes, room environment, activities, etc. of the hotel to enhance the sensory impression of the hotel. (2) Use trade magazines, newspapers, travel brochures, guides, advertising leaflets, direct letters and other ways to promote hotel products. (3) Invite famous performances to expand their momentum, enhance their influence and create hot spots for hotel consumption, such as inviting provincial and municipal model contests and fashion shows; Large-scale singing and dancing instrumental music performances and other promotion methods. (4) Design and launch the Oktoberfest, enjoy the dishes, improve hotel consumption and increase benefits. Hotel marketing should not be limited to one stage, stick to one mode and indulge in one state. It must use the most acute, advanced and unique sense of smell to create and design the most suitable business model for hotel management and development, so as to make hotel management more perfect, advanced and unique and be invincible in the fierce competition in the hotel industry.

5. The main content of tourism price strategy

In the composition of tourism price, the cost is not the individual cost of tourism enterprises, but the average cost of society, that is, the average cost of tourism enterprises. It is the lowest point of cost enterprise pricing in normal market environment. In a certain period, the average social cost is a relatively fixed amount. If the individual cost of tourism enterprises is lower than the average social cost, they will occupy a favorable position in market competition, have greater flexibility in pricing and obtain better economic benefits. Therefore, tourism enterprises should reduce individual costs as much as possible in order to gain greater pricing autonomy.

The profit in tourism price is a variable, with a maximum and a minimum. The maximum amount is acceptable to most tourists, and the minimum amount is based on the average social profit rate. It is acceptable for tourists to exceed the maximum limit, which will reduce the number of tourists and tourism income, thus affecting the development of tourism; If it is lower than the minimum limit, tourism enterprises will not be able to obtain normal profits, and existing tourism investment will withdraw from the tourism industry. Therefore, the profit in the tourism price should change between the maximum and the minimum.

6. Tourism product pricing strategy case

A tourist hotel has 300 rooms. The total annual fixed cost of all rooms is $3 million, and the daily variable cost of each room is 10. It is estimated that the annual average occupancy rate of rooms is 80, and the business tax rate is 5.