Travel agency introduction-common technical terms or terms "peers" and "direct customers"

Direct customers: tourists who contact the travel agency directly and come to the door directly are direct customers, and there is no intermediate link.

Trade: refers to the behavior of suppliers entrusting other tour groups to attract tourists within their business scope.

In the industry, the process for tourists to sign up for package travel agencies is "direct customers", and the process for package travel agencies to trade with suppliers or land agencies is "peers".

The literal meaning is simple. What needs to be emphasized here is the hidden rules of "peers" and "direct customers" in the travel agency industry. Pay attention to dry goods!

"Suppliers don't accept direct customers" I believe many people in the industry have heard of it, and many newcomers don't understand it. As mentioned in the previous article, tour groups usually sell two kinds of tourism products, one is self-organized products, and the other is individual products. In order to better maintain the brand of the tour agency, the supplier, on the one hand, establishes a neutral "peer brand" and on the other hand, chooses a storefront that is not facing the street to do it. These are all showing an attitude to the tour agency. I don't do "direct customer business", only concentrate on serving tour agents and do a good job of "peer business"; The subtext is: "Please feel free to leave the tourists to me. I won't spy on your customers. After completing this business with me, the customer will still look for you next time, and I will not contact the tourists directly. "

Tell a real case, the boss of a tour group is brushing his circle of friends, and he finds that he just praised an old customer, but at the same time he was praised by the supplier. The boss of the tour group is thinking, when did they contact? Take a closer look. Will the tour group cooperate with this supplier again? You're fine, you're fine, you're embarrassed.

So if you are a newcomer and happen to be engaged in sales, I suggest you: if you are in a group travel agency, please concentrate on direct customer sales; If you are a land agency or supplier, please be a good colleague; Knowing your target customers and positioning yourself will reduce detours.

In tourism-related laws, there is no distinction between package travel agencies, land agencies and suppliers. It is an industry supply chain relationship explored by tourism operators in the long-term market environment, which is in line with the current market economy. With the popularity of mobile Internet, there is a concept of disintermediation sweeping the travel agency industry, saying that suppliers will be eliminated by the market in the future. what do you think?

Master Xing said travel, a "tourist" wearing a combat suit.

The concentrated outbreak of epidemic in COVID-19 has had an unprecedented impact on tourism. A large number of employees directly related to the tourism industry have lost, a group of people have left, and a group of people have persisted. For travelers, travel agencies are more like the battlefield of life! I have never given up my job. Write something, maybe just to prove that I'm still here!

The content is only a personal opinion, and there are many shortcomings. Look forward to criticism and correction from readers and experts.

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