What is tourism enterprise analysis?

Tourism enterprise analysis belongs to macro-environmental analysis. According to the query information, when analyzing the background of an enterprise group, it is usually through these four factors to analyze the situation faced by the enterprise group. PEST analysis needs to master a large number of sufficient relevant research materials and have a deep understanding of the analyzed enterprises, otherwise, it is difficult to carry out this analysis. The economic aspect mainly includes economic development level, scale, growth rate, government revenue and expenditure, inflation rate and so on. Politically, there are political system, government policies, national industrial policies and relevant laws and regulations. There is a population, values and moral standards in society. In terms of technology, there have been breakthroughs in high-tech, technology and basic research.