Key points of tourism project planning

1. Tourism research: Calculate the total number of destination tourists, understand the source structure of destination tourists, the consumption form and approximate amount of destination tourists, the number of destination tourists and the development trend of destination tourists in the next three years.

Second, brand positioning: on the basis of investigation, to determine the image of the destination in the eyes of the target audience, we must first consider the resource advantages of the destination, and then consider the public's recognition of the positioning.

3. Planning: Participate in the research, planning and demonstration of tourism development planning, and undertake relevant technical support for the evaluation of local tourism development planning; Study the basic theories, policies, key points and difficult problems that affect the development of tourism.

Fourth, innovation strategy: according to the resource advantages and tourism market demand, find out the positioning of tourism market, theme positioning, spatial layout, key projects and tourism development timing, and put forward relevant implementation measures.

5. Creative execution: website revision, search engine promotion, video communication, blog, Weibo, travel book publishing, and activity marketing with many cooperative media.

Investment Consulting: Investing in tourism and developing tourism resources is an important way to develop local economy and improve urban competitiveness. Promoting the specialization, standardization and internationalization of tourism resources development, investment and management has become an important issue facing the tourism industry.

7. Communication monitoring: analyze the behavior of target users on communication results; Cost analysis of tourism promotion; Description of advertising promotion effect; Explanation of the promotion effect in the next stage.

Eight, theoretical summary: according to the latest communication effect and mode, sum up experience, find out the best promotion scheme and means suitable for local tourism development, and form a complete theoretical system.