Traditional Culture Encyclopedia - Travel guide - How to treat the profession of tour guide?

How to treat the profession of tour guide?

As the name implies, a tour guide is a tour guide. The name of a tour guide is derived from the word "guide". The word "Dao" is a special term in the ancient army of China. There is a saying in Sun Tzu's Art of War that "I don't know the shape of the mountain forest, I don't know the obstacles, I can't March; Those who don't need a guide can't find the right place.

During the Spring and Autumn Period, Guan Zhong, a great politician, went to Qi Huangong to inspect the solitary bamboo in the north, and didn't come back from spring until winter. As there was no guide familiar with geography to lead the way, he lost his way on his way home and was at a loss. Later, Guan Zhong proposed a way, saying, "The wisdom of an old horse can be used." It was the old horse that rode in front of the army, let it go, followed it and went home. In fact, the old horse played the role of a guide. Therefore, an idiom "an old horse knows the way" has been left, which has been passed down to this day.

During the Three Kingdoms period, Zhuge Liang crossed the Lugu River in May, where nothing grew. Knowing the importance of "guide", he used Lv Kai, a native of Yongchang who is familiar with Yunnan's geography, as a marching professor and guide officer, and marched into Yunnan according to the "freehand map" drawn by Lv Kai, and won the victory of seven escapes and seven wins, which convinced the leaders of southern ethnic minorities that "the prime minister Tianwei, southerners will never look back". This should be said to be related to the contribution of the guide officer Lu Kai.

Before 1980s, the tourism industry in China still used the title of "tour guide", and some people called it "tourist officer". There is also an official name called "Team Leader". Since the reform and opening up, due to the rapid development of tourism, the special title of "tour guide" has been determined.

Now tour guide has become a specialized profession. As a tour guide, you must have a tour guide card and have rich cultural knowledge such as geography and history. With the rapid development of tourism, tour guides urgently need to improve their own level in order to gain a foothold in the competition.

For some unqualified tour guides who only know how to persuade tourists to buy things and always want to get kickbacks, they can only be called "shopping guides".