Preschool parent-child consumption is gradually becoming more popular. Why does this trend occur?

In recent years, preschool parent-child consumption has gradually become popular. Children have a huge impact on household consumption. The increasing consumption opportunities enable them not only to become the masters of their own consumption, but also to actively participate in family consumption decisions. The consumption that children can influence may account for 50% to 70% of a household's total purchases. As for why preschool parent-child education is becoming increasingly popular, there are the following reasons.

First of all, with economic development, people have sufficient funds for parent-child consumption. Among them, the main one is parent-child travel consumption. In recent years, China's tourism market has developed rapidly. With the advent of mass tourism and leisure, the "two-child" policy has been fully liberalized. Parents born in the 1980s and 1990s attach great importance to family education. In addition, some parent-child outdoor reality shows are also very popular. The parent-child travel market has experienced explosive growth and has gradually become the "new favorite" in the tourism sector.

Secondly, the impact of reality shows. The popularity of the parent-child variety show "Where's Dad?" has stimulated the demand for parent-child travel. Parent-child travel themed products are constantly emerging. The development of the domestic parent-child tourism market has entered the fast lane, and the market demand is strong. Offline survey results show that the parents interviewed believe that parent-child travel activities are necessary and are willing to travel.

Parent-child consumption can expand children’s knowledge, feel nature, relax physically and mentally, strengthen communication with children, cultivate emotions, and educate children. This is also one of the reasons why parent-child consumption in preschool has gradually become popular. . In the era of quality education, parents attach great importance to the cultivation and development of their children's comprehensive and multi-faceted abilities. Parent-child travel not only allows children to appreciate the natural scenery of tourist destinations and experience local customs, but also helps broaden children's horizons. Expanding children's knowledge has a positive effect and value on children's morality, intelligence, body, beauty and labor.

As the pace of urban life accelerates, parents are busy with work, have less leisure time, and spend less and less time with their children. It is inevitable that they will become estranged from their children. Therefore, many parents are willing to take their children out for leisure and entertainment during the holidays to broaden their horizons. Strengthen communication with children and deepen parent-child relationship.