What is the development prospect of cruise tourism in China?

Cruise tourism is a high-end tourism activity with large luxury cruise ships as the carrier, sea cruise ships as the main form, boat activities and shore leisure tourism as the main contents.

First, the development status of cruise tourism at home and abroad

1. Development Status of Global Cruise Tourism

In the 1960s, under the strong impact of the air passenger transport industry, cruise tourism developed from a supplementary business in the off-season to a large-scale modern professional tourism business activity through a series of business function transformation, business model innovation and market repositioning. After more than 40 years of development, the global cruise industry has become an important business content in international tourism. In 2008, the global cruise industry received13.005 million passengers.

2. The development of cruise tourism in China.

With the long-term and steady development of China's economy, the continuous improvement of residents' living standards and the rapid growth of tourism consumption demand, as well as the transformation of tourism mode from sightseeing to vacation and leisure, the internationally mature cruise tourism mode has gradually attracted the attention of China tourism consumers and become a new attractive tourism mode.

Second, the favorable conditions for the development of cruise tourism in China

(A) The sustained and rapid development of China's national economy has provided conditions for cruise tourism.

For a long time, China's economy has developed continuously and rapidly, people's living standards have been continuously improved, and people's awareness of leisure travel has been enhanced. At the same time, people's travel mode has gradually changed from the initial sightseeing type to the leisure and holiday type, and the cruise tourism market has great potential.

(B) China's outbound tourism is developing rapidly, and the potential cruise source market is huge.

Since 2003, the average annual growth rate of outbound tourists in China has exceeded 20%, making it the fastest growing outbound tourism market in the world and the largest in the Asia-Pacific region.

(c) National policies encourage the development of cruise tourism.

First, the central leadership attaches importance to the development of the cruise tourism industry. Second, a series of policies and measures have been introduced. Third, simplify the entry and exit procedures for cruise ships.

(D) Coastal local governments are enthusiastic about developing cruise tourism.

Coastal port cities such as Shanghai, Tianjin, Xiamen, Dalian and Sanya are competing to develop cruise tourism.

(five) the tourism department to carry out cruise tourism personnel training.

Facing the new situation of the rapid development of cruise tourism in China, China National Tourism Administration and Hong Kong Tourism Board jointly held the "20 10 Mainland-Hong Kong Cruise Tourism Training Course" in Guangzhou and Hong Kong in late June, in order to cultivate new forms of mainland tourism and promote the development of cruise tourism market.

(6) China's ports have good natural conditions and rich coastal tourism resources.

China has a continental coastline of 6.5438+0.8 million kilometers from north to south, and there are many port cities, which provide conditions for the development of cruise tourism.

Third, the factors restricting the development of cruise tourism in China

(A) China's cruise tourism started late, and the total economic output of cruise tourism is small.

(B) The development of cruise tourism industry lacks a unified coordination mechanism

(C) the lack of cruise tourism professionals