What's the major of tourism management _ Employment direction _ What do you mainly study?

When filling in the college entrance examination, what is the major of tourism management, what are the

What's the major of tourism management _ Employment direction _ What do you mainly study?

When filling in the college entrance examination, what is the major of tourism management, what are the employment directions and what to study mainly are issues that the majority of candidates, parents and friends are very concerned about. The following is the related introduction, hoping to help everyone.

1, culture target

This major cultivates the all-round development of morality, intelligence, physique, aesthetics and labor, grasps the solid scientific and cultural foundation, the frontier of "tourism+"industry, reception service, project planning, product design, digital marketing and related laws and regulations, and has the abilities of service quality management, customer relationship management, department operation management, service awareness, humanistic literacy and information literacy, and can engage in tourism consulting, tourism product planning, tourism digital marketing and so on.

2. Employment direction

Tourist guide, planning, marketing, consulting, service and other positions (groups) in tourism and the new "tourism+"format.

3, the main professional ability requirements

Good language and writing skills, good communication and cooperation skills;

Have the ability to deal with common problems in tourism services, and have the ability to deal with tourism emergencies;

Have the ability of tourism reception service, product design, project planning and digital marketing.

Have the management ability of tourism enterprises such as service quality control, customer relationship maintenance and department operation;

Have the ability to practice tourism policies and regulations and industry standards, green production, safety protection and so on;

Have the ability to adapt to the digital development of tourism;

Have the ability of safety management and response to public health emergencies;

Have the ability of inquiry learning, lifelong learning and sustainable development.

4, the main professional courses and practical training

Professional basic courses: management foundation, introduction to tourism, tourism policies and regulations, tourism professional etiquette, tourism history and culture, tourism geography of China, general situation of tourist sources, and tourism consumption behavior.

Professional core courses: travel agency operation and management, scenic spot service and management, hotel operation and management, tourism e-commerce, tourism planning theory and practice, tourism new media marketing, tourism service quality management, customer relationship management.

Practice and training: To match real professional scenes or working situations, conduct simulation training of explanation ability and skills, simulation operation of travel agencies (online travel agencies), first aid training of tourism safety, training of tourism service etiquette, training of tourism product design, training of interpretation and inheritance of local folk customs and intangible cultural heritage, and training of hotel post skills. In the tourism industry "tourism+"new business entity travel agencies, scenic spots, hotels, online travel e-commerce enterprises, research and tourism service agencies, tourism complexes and other units or places for internship.

5. Examples of professional certificates

Professional qualification certificate: tour guide qualification

Vocational skill level certificate: study tour planning and management, tourism planning, customized travel butler service, study tour curriculum design and implementation, cruise operation service.

6. Examples of continuing majors

Examples of continuing higher vocational undergraduate majors: tourism management, hotel management, tourism planning and design.

Examples of continuing undergraduate majors: tourism management, hotel management.