Integrated development of waterfront leisure industry and cultural industry

Introduction: Waterfront leisure industry is a part of big tourism industry and an important part of leisure and holiday format in tourism industry. It is a comprehensive and multi-industry tourism and leisure industry with water resources characteristics, and an important feature of waterfront leisure industry is to carry out various leisure activities relying on water resources. In-depth study and reflection on the industrial concept, industrial chain composition, resource characteristics, business analysis, operation mode and investment orientation of waterfront leisure industry is conducive to promoting the development of waterfront leisure industry in China.

I. Overview of waterfront leisure industry

Waterfront leisure industry is a leisure industry based on waterfront resources, which is comprehensive, multi-industry involved and has the characteristics of water resources. Waterfront is a specific concept of geographical space, especially referring to "land, buildings, towns and so on adjacent to oceans, lakes and rivers". Waterfront leisure includes water leisure activities and shore leisure activities.

Relying on water resources to carry out various leisure activities is an important feature of waterfront leisure industry. People are naturally hydrophilic, and high-quality water bodies can not only provide beautiful scenery, clean air and broad horizons, but also carry out water sports, leisure fishing, waterfront leisure and other activities, which is very attractive to leisure and holiday people. Most famous tourist resorts in the world rely on water bodies, especially island tourist resorts.

Waterfront leisure industry is also a comprehensive industrial category, which is closely related to other industries, such as tourism industry, sports industry, cultural industry, holiday real estate, leisure fishery, entertainment industry and service industry. All kinds of enterprises participating in the waterfront leisure industry need to realize the high correlation between its upstream and downstream and the overall operating characteristics, make a unified plan for the waterfront leisure industry as a whole, solve the fragmented state of the waterfront leisure industry from a strategic perspective, and build the waterfront leisure industry chain as a whole.

Developing waterfront leisure industry is conducive to improving and upgrading the waterfront city environment, enhancing the waterfront city landscape and developing waterfront tourism industry.

Two, waterfront leisure industry and cultural industry combined format

In addition to the basic characteristics of tourism and leisure, waterfront leisure industry also has strong cultural characteristics, mainly including the following aspects: water culture, leisure culture, marine culture and so on. The core idea of waterfront leisure industry is leisure culture, which is a manifestation of leisure culture relying on waterfront resources, that is, water culture leisure culture. The waterfront leisure culture also directly gave birth to the waterfront leisure industry. Culture is the soul of tourism, and tourism is an important way of cultural development. The integration of tourism industry and cultural industry gave birth to cultural tourism industry.

The combination of waterfront leisure industry and cultural industry includes: marine culture festival, fishery culture festival, canal culture festival, movies and literary works related to water sports, sailing and sea fishing competition, marine theme park, navigation museum, maritime museum, marine theme exhibition, water culture theme sculpture, waterfront leisure theme photography, waterfront city cultural square, etc. The formats of these waterfront leisure industries mentioned above are all concrete manifestations of the combination with cultural industries.

Thirdly, the form of integrated development of waterfront leisure industry and cultural industry.

Waterfront leisure industry is a part of big tourism industry and an important part of leisure and holiday format in tourism. It has many similarities with the cultural industry, but it also has its own characteristics. In-depth study and reflection on the integration of waterfront leisure industry and cultural industry from the aspects of industrial chain composition, resource characteristics, business analysis, operation mode and investment orientation is conducive to promoting the development of waterfront leisure industry in China. The integration of waterfront leisure industry and cultural industry is mainly reflected in the following aspects:

1. Spread and guide the waterfront leisure lifestyle through traditional media and new media.

The spread and guidance of waterfront leisure lifestyle can not be separated from the media, especially the new media with the Internet as the medium. New media such as short video, multimedia, online live broadcast platform, WeChat, WeChat official account and Weibo will be the future development direction.

2. The close combination of cultural facilities and waterfront leisure industry.

The combination of cultural facilities and waterfront leisure industry is mainly reflected in the following aspects: marine theme park, maritime museum, maritime museum, waterfront cultural square, etc.

3. Create cultural products such as literature, movies, performances, photography, sculpture and online games with the theme of waterfront leisure life.

The creation of cultural products such as literature, film and television, performance, photography, sculpture and online games with the theme of marine culture, water sports and water culture is the highlight of cultural and creative industries.

4. Carry out various festivals with waterfront leisure industry as the core.

Festivals such as marine culture festival, fishery culture festival and canal culture festival are the most direct cultural activities for the integration of waterfront leisure industry and cultural industry.

5. Hold various exhibitions with the theme of waterfront leisure industry.

Yacht exhibition, leisure fishing exhibition, water sports product exhibition and waterfront leisure tourism exhibition are exhibition formats combining waterfront leisure industry and cultural industry.

6, with water sports as the core to carry out various public participation in cultural and sports activities.

Public participation in cultural and sports events is an important category of cultural industry, among which the events combined with waterfront leisure industry include sailing, sea fishing, dragon boat race and various water sports competitions.

7. Waterfront recreation based on waterfront.

Leisure and entertainment industry is also a category of cultural industry, which is related to waterfront leisure industry, including water parks, beach concerts and waterfront music bars.

8. Various cultural trainings with the theme of waterfront leisure industry.

All kinds of cultural training with the theme of waterfront leisure industry mainly refers to the navigation training for teenagers.

Author (Jin Chao): Chairman of China Waterfront Leisure Industry Alliance, Deputy Secretary-General of China Market Society, Director of Waterfront Leisure Industry Research Center of China Market Society and Executive Secretary of World Yacht Festival.