What is the concept of tourism service supply chain?

With the continuous development of the economy and the improvement of people's living standards, traveling has become an indispensable part of people's lives. Tourists began to spend a lot of money on tourism products to meet their needs in food, accommodation, transportation, entertainment, shopping, and travel. The quality of tourism products depends on the difference between tourists' overall expectations and perceptions of the product, which determines tourists' satisfaction and the success of tourism services. Under the traditional operating model, travel agencies are responsible for a large amount of organizational and coordination work among various enterprises in the tourism industry, and serve as a link between various components. Usually, travel agencies form an overall packaged service product that meets the multiple needs of tourists by purchasing related service items, and then sell the combined product to customers. The integrity and coordination of the service portfolio provided to travelers depend on the organization and coordination capabilities of travel agencies. How the tourism service industry can provide high-quality, characteristic and full-service tourism services, keep up with the development pace of other mature service industries in China, and integrate with the process of the world's modern tourism service industry, is something that the tourism service supply chain must pay close attention to and conduct in-depth research on in the future. important issues. Current status of tourism service supply chain management and domestic research status: The development of tourism in my country started relatively late. It can be said that my country did not have a real tourism industry until after the reform and opening up. Therefore, the understanding of how to improve the quality of tourism services and better meet the needs of customers is not deep enough. Domestic research on tourism services mostly focuses on the psychology, attitude and skills of tourism enterprise service personnel towards tourists. There are few studies on tourism service system in my country and lack of systematicity. Among them, Zou Huiping et al. (1996) discussed the necessity, feasibility and concept of establishing a flexible and quick-response tourism service system ATSS; Zhao Jie (2002) built a Browser/Server-based tourism service system TSS and analyzed the functions of the system. , characteristics, structure, software structure and key technologies; Zhang Wenjian (2001) proposed the tourism service system model and tourism service delivery system from the two perspectives of tourism and service respectively; Du Wencai (2003) analyzed the information characteristics of the tourism industry, The changes in the tourism business environment caused by information technology and Internet technology have put forward the concept of tourism service supply chain management and proposed the use of information technology to restructure the tourism enterprise process; Zhang Yingzi (2005) proposed the significance of building a tourism service supply chain, but did not Conduct in-depth analysis and research on its operating mechanism.