Supply characteristics of tourism products in ancient towns around Chengdu

Free opening and free entry, rapid development but single product form.

Free admission and opening. Most of the ancient towns around Chengdu adopt the strategy of free opening and free admission to the park to increase the number of tourists and total tourism revenue. To some extent, this strategy increases the stay time and consumption possibility of tourists, and also reduces the ticket income of the ancient town.

Rapid development but single product form. Generally speaking, the tourism products of ancient towns around Chengdu have developed rapidly, and most ancient towns receive more than 500 thousand tourists every year. However, due to the similar historical and cultural background, the form of tourism products is relatively simple, mainly in antique buildings, streets and folk performances, lacking depth and characteristics.