Lu Xun: a tool for used car dealers to make money, and a "wealth management product" in the eyes of the rich!

Besides the reliable quality, there is another important reason why Japanese cars can sell so well in China. Looking closely at the vehicle hedging rate of various sub-sectors, Japanese cars rank higher. Fit and dazzle of small cars, Sylphy and Corolla of compact cars, Accord and Camry of medium-sized cars and so on. And there are more valuable cars like Highlander and Prado. But when it comes to the most valuable models in the domestic market, none of the above models are considered, but Toyota's land cruiser, which can be called a "wealth management product" in the car. The new car earned a net profit of 50 thousand in two years, and the rate of preservation was amazing!

Domestic consumers prefer Land Cruiser, which officially withdrew from the domestic market in 20 17 due to policy reasons. Coupled with the limited production capacity, the rate of maintaining the value of land cruisers has been very high, which is the knowledge of the industry and one of the models that need to raise prices all the year round. Domestic production is stopped, the production capacity of imported models is limited, and there are many fanatical "land patrol powder" among domestic consumers. Once a thing becomes scarce, its price far exceeds its own value. Therefore, the land patrol that landed close to one million was madly spit out, but the land patrol gained a firm foothold in a buzz, not relying on scarce attributes, but on its own reliable product quality.

Among many hard-core off-roads, Lu Xun's unilateral strength is actually average, his off-road ability is not top-notch, his comfort is comparable to that of Toule, and his spatial performance is not even as good as that of a full-scale urban SUV. But when these aspects are combined, Lu Xun's product strength is still relatively strong, and the overall performance is relatively moderate. In a mythical place, its comprehensive strength is very strong. Of course, in addition, Land Patrol or Prado, as Toyota's representative off-road vehicles, their reliability is the favorite point of many off-road vehicle fans, and they have no worries when crossing into Tibet, which is unmatched by Haval H9 and herders. Good reputation has created its ultra-high rate of preservation.

However, since mid-July this year, the situation of land patrol in China has changed a lot. As an advanced means of transportation, the automobile has been depreciating all the time, even if it is a model with higher preservation rate, the automobile began to depreciate from the moment it started. However, because the current land patrol has not been replaced for 13 years, it was reported in July this year that due to the transformation of product line, land patrol will be discontinued in 20021year. As soon as this news came out, the price of domestic land patrol soared. At present, the brand-new land patrol is basically out of stock in Tianjin Port, and even the second-hand land patrol has become tight. Taking this opportunity, second-hand car dealers have robbed the land patrol and raised their prices.

According to a friend of mine who is a used car dealer, a two-year road patrol with a good car condition can sell 5000-65438+ 10,000 more than a new car. Based on a minimum of 700,000 yuan, it can sell about 800,000 yuan in the first two years. The new car made a net profit of 50 thousand in two years, which can no longer be called value preservation. It can be called a "wealth management product" in the car. Think about how terrible it is. Cars can appreciate in value, and I have to admire Toyota's manufacturing.

Unfortunately, the appreciation of land patrol is not caused by the normal supply and demand relationship in the market, but by the collective price increase of used car dealers, so land patrol deviating from the market is actually valuable at this stage. Everyone knows that the market is eager to take the opportunity to sell a high price, but consumers also know that the price of land patrol is too high at this stage, and they are all waiting for the price to collapse. Now they are more on the sidelines. Merchants don't sell cheap, buyers don't buy expensive. Of course, it is not excluded that there are car owners who are not bad money.

As for the appreciation of "wealth management products", how long can it last? This depends on when the new generation of land patrol based on TNGA architecture (pictured above) can be listed, and also depends on the product strength of the new land patrol. In short, it's really hard to say whether Lu Xun will go up or down in the future, but what is certain is that with the increasing middle class in China, the demand for Lu Xun is getting higher and higher, and it is always a car with an amazing rate of preservation!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.