How to Promote Tourism Consumption in Golden Week

The Golden Week system began with the National Holiday and Remembrance Day Holidays Measures issued by the State Council 1999. The concept of "Golden Week" first appeared in official national documents, and it was the Notice of General Office of the State Council Forwarding Several Opinions of National Tourism Administration and Other Departments on Further Developing Holiday Tourism issued on June 2, 2000. "Last year, the State Council decided to increase legal holidays. Together with the adjusted two weekends, three holiday tourism "Golden Weeks" (hereinafter referred to as "Golden Weeks") were formed, which greatly stimulated the people's enthusiasm for tourism, and domestic tourism was unprecedentedly hot, especially during the May 1 holiday this year, the number of tourists reached a record high. "Golden Week" holiday tourism has promoted the development of tourism, railway, transportation, civil aviation, city taxis, catering, commerce and other related industries in China, effectively stimulated domestic demand and increased fiscal revenue; Satisfied the people's tourism needs, enriched holiday life, played a positive role in improving people's material and cultural living standards, and was widely welcomed by all walks of life; It has prospered the local economy and promoted the transformation of resource advantages into industrial advantages and the formation of characteristic economies in some regions. "

Looking at Golden Week from the Economic Angle

Golden Week has accelerated the development of tourism, promoted the status of tourism, promoted the perfection of tourism elements, and accelerated China to become the largest domestic tourism market in the world. The "Golden Week Effect" has stimulated the holiday economy and domestic demand, and has become a business opportunity expected by many industries.

One of the main reasons for implementing the 7-day long holiday is to stimulate consumption and stimulate domestic demand. Although it is still difficult to make a comprehensive and accurate statistics on the impact of Golden Week on economic growth, it has played a very obvious role in promoting economic growth, especially the development of tourism.

1, further stimulating domestic demand and accelerating the development of tourism. Statistics of previous Golden Weeks show that the Golden Week has played a catalytic role in the development of tourism, making China the largest domestic tourism market in the world.

2. The status of tourism has been further improved. In the final analysis, economic development is the result of the mutual integration and interaction of people flow, logistics, information flow and capital flow. The influx of people during the Golden Week brought huge market demand, and also promoted the development of transportation, hotels, restaurants, commerce, communications, entertainment and other related industries. Many industries, such as commerce, culture, sports, automobile sales and commodity retail, also regard the Golden Week as a business opportunity, and the economic benefits are increasingly optimistic. The huge market energy and potential make the decision-makers of local party committees and governments further realize the great pulling effect of tourism on local economic and social development, actively implement the development strategy of "government leading, market operation and social participation", and take vigorously developing tourism as an important measure to accelerate local economic development. In order to strengthen the leadership of the Golden Week, holiday coordination leading bodies with the participation of tourism, transportation, railways, civil aviation, public security, commerce and other departments have been set up from the central government to the local government to strengthen the leadership of the market, eliminate potential safety hazards in time, rectify the market order, and strive to create a safe and civilized tourism environment for tourists and urban and rural residents.

3. It has further promoted the perfection of tourism industry elements.

The huge market demand formed during the Golden Week greatly promoted the growth of tourism factor supply. During the Golden Week, a large number of tourist attractions and related industries flourished, prompting all localities to launch new tourism products. While developing traditional tourism resources and products, they actively developed rich modern tourism resources and launched a large number of modern tourism products. After the birth of the Golden Week, the two markets of sightseeing and leisure vacation tend to be mature. On the basis of maintaining a certain scale and the vigorous growth of sightseeing, the holiday and leisure around the city are further warming up, the utilization rate of surrounding tourist facilities is obviously improved, the structure of China's tourism industry is becoming more and more reasonable, the comprehensive supporting capacity is obviously improved, and the tourism facilities, tourism services and tourism environment are further optimized. The continuous improvement of infrastructure such as civil aviation, railways, highways, energy, communications and ports has laid a good foundation for the accelerated development of tourism. At the same time, the high-density and large-flow passenger flow also provides a good exercise opportunity for the teams in the tourism front and related industries.

Viewing the Golden Week from a Social Perspective

The economic bulletin issued after each Golden Week strengthens people's understanding of the economic characteristics of the Golden Week. In fact, the significance of the Golden Week goes far beyond the economy. At the same time of economic interpretation, we also apply the social perspective to examine the rich social benefits brought by the Golden Week.

1 has become an important carrier to fully realize citizens' right to rest. In the era of planned economy, the number of public holidays in China has been low compared with the international level. The implementation of the golden week system has narrowed the gap between China and developed countries in enjoying public holidays, reflected the concern of the party and the government for improving people's quality of life, and complied with the growing material and cultural needs of the broad masses of the people. At present, it is often difficult for most institutions, enterprises and institutions to implement paid vacations. At present, the golden week system is in line with the national conditions, and it is more practical for the public holiday system.

2. It has changed the life style and leisure style of China people to some extent. The "Golden Week" not only cultivated the mass tourism consumption market, but more importantly, ordinary workers who are hardworking, simple and hardworking all the year round in China began to form the habit of regular vacations and began to adapt to the modern lifestyle of how to adjust the busy work rhythm and leisure vacation, making the lifestyle of our people more people-oriented and colorful. Vacation system has increasingly become a topic of national public concern and a way of life that people pursue.

3. Meet the people's growing tourism needs. At the beginning, Golden Week was not specially set up for tourism, and no government organization called for or forced the public to travel abroad. However, the broad masses of people voluntarily choose tourism consumption, and the main body of the Golden Week naturally develops into mass tourism consumption, which is more and more accepted and favored by the broad masses of people, in line with the law of resource allocation in the market economy.

4. It shows the new atmosphere of China's reform and opening-up, harmonious government, national prosperity and people's safety. The crowds during the Golden Week showed the rapid economic growth and the obvious improvement of people's living standards in China, thus greatly enhancing the international image of China. At the same time, the Golden Week has further strengthened the communication between urban and rural areas and between the east and the west. The flow of a large number of tourists from different places is conducive to promoting people's all-round development, improving national quality, spreading national culture and strengthening information exchange and communication between people.

Looking at Golden Week from the Perspective of Development

China has entered a critical period of building a well-off society in an all-round way, which will generate huge demand for tourism consumption, and the tourism industry will face new development opportunities and challenges. The next step is to further improve the Golden Week system.

1. Further accelerate infrastructure construction and improve the tourism environment. With the change of consumption structure and lifestyle, the demand for tourism consumption will increase greatly, which is an important driving force for the sustained prosperity of tourism in China.

During the Golden Week, a large number of people moved, and this huge concentrated release of tourism demand energy put pressure on tourism infrastructure, so it is necessary to further accelerate the construction of tourism infrastructure such as transportation, airports, ports and hotel accommodation. In particular, we will build popular leisure and holiday facilities in the suburbs of cities, increase the flexibility of the supply of middle and low-grade tourist accommodation, and build self-driving tourism supporting facilities to facilitate a large number of tourists to travel at the same time and continuously improve the carrying capacity of tourist facilities. It is necessary to speed up the development of new tourist attractions, improve the planning, management and service level of scenic spots, and increase the effective supply of tourism demand. At the same time, it is necessary to strengthen the construction of cultural, scientific and technological sports facilities such as museums, libraries, gymnasiums, cultural centers, science and technology museums, cinemas and dance halls. , thus providing people with multi-channel and diversified leisure and entertainment choices.

2. Further enrich products and improve industrial quality. With the development of economy and the improvement of people's living standards, the consumer market in Golden Week will further develop and grow, which challenges the extensive growth mode of China's tourism industry. Now, the Golden Week has become an important measure to promote the rich and prosperous sales of tourism products, and at the same time, it has also promoted the obvious changes in the cold and warm situation of tourism in the central and western regions.

3. Further strengthen market supervision and establish a credit mechanism. It is necessary to strengthen the research and mastery of market dynamics, establish an emergency mechanism, make timely predictions, make quick decisions, respond correctly, and enhance the ability to cope with various risks. It is necessary to further improve and perfect the command, coordination, early warning and service mechanism of holiday tourism to ensure the healthy and sustainable development of the mass tourism consumption market during the "Golden Week". We will earnestly promote the integrity construction of all tourism business units, comprehensively organize and carry out "tourism integrity activities", advocate honesty and law-abiding management, guide tourists to understand consumption, innovate market management mechanisms, standardize the order of the tourism market, reshape the image of the tourism industry, and maintain the healthy and orderly development of the holiday tourism market.

4. Further guide tourists to rational consumption. Compared with the initial stage, the tourism market is more mature, the distribution of hot spots and time slots tends to be balanced, tourist bookings increase, self-help tours increase, and special trains in chartered flight increase. Due to the pulling effect of the early Golden Week and the intention of some tourists to avoid peaks, the tourist season extends to both ends of the Golden Week, and travel reservations are very popular. It is necessary to establish a statistical forecasting system for holiday tourism, use information technology to rationally divert tourists and ensure the optimal allocation of supply. Relevant government departments should timely release traffic, scenic spots and accommodation passenger flow forecasts to provide diversified choices for tourism consumers. Tourist cities should formulate diversion schemes, increase scenic spots and tourist routes, and prevent hot spots from being too concentrated. Golden Week advocates healthy and diverse consumption patterns. Compared with before, during the Golden Week, many shopping malls, restaurants, automobiles, property markets, libraries, cultural centers, science and technology museums, gymnasiums and performing arts venues are also obviously popular, indicating that people's holiday choices are increasingly diversified and rational.