What is science, industry and trade tourism?

Science, industry and trade tourism is the latest form of high-end tourism in China. On the basis of industrial tourism, it adds two new elements: high-tech tourism and commercial trade tourism, which makes it possible for people to visit many top enterprises in just a few days, and fully meets people's needs for novelty, novelty, knowledge and pleasure.

With the rapid development of economy, the market competition is becoming more and more fierce, and the demand for low-cost product promotion and brand marketing is becoming more and more intense. Industrial tourism can enhance corporate image, promote corporate culture and make enterprises widely recognized. It is an attempt for enterprises to transform intangible assets into tangible assets. Industrial tourism has a long history in developed countries, with a high degree of national participation, especially in some large enterprises, such as Siemens, General Motors and Coca-Cola. They attract tourists with their own brand benefits, and at the same time make their products a household name. Although many well-known domestic enterprises have also set up industrial tourism, such as Sichuan Changhong, Guangzhou Honda, Qingdao Haier, Shanghai Baosteel, Guangdong Midea and Beijing Hyundai Motor, etc. Moreover, many of these projects have been highly valued by the government. Compared with foreign countries, domestic industrial tourism is still in its infancy, and the inspection content is relatively simple. Therefore, it is difficult to achieve a larger scale in the organization of tourists and the best results in the composition of members.

Compared with traditional industrial tourism, science, industry and trade tourism is much more knowledgeable, interesting and operable, which can effectively avoid the embarrassment of frequent shopping in the low-end tourism market, so it will accept more people, most of whom are middle-and high-income people in society, and the publicity effect of enterprises will be more extensive.

I believe that science, industry, trade and tourism will have a considerable number of consumer groups, which will become a way for enterprises to expand their markets and bring the best economic and social benefits to individuals, enterprises and society.

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