Traditional Culture Encyclopedia - Travel guide - What’s the trick behind low-priced tour groups?
What’s the trick behind low-priced tour groups?
The tricks behind low-priced tour groups are summarized as follows:
1. To attract consumers at cost price, local travel agencies only charge cost price when accepting offers from tour groups, and may even be willing to Give money to tour groups to attract price-sensitive customers.
2. Select tourists when organizing a group. In order to minimize the risk, low-priced groups will consider factors such as occupation, gender, age, region, etc. to form a group. Tour guides will take advantage of the potential comparison psychology of tourists from different regions to stimulate Consumption.
3. False promises not to consume. Low-price tour groups claim that there will be no shopping items when recruiting tourists. However, most of these promises are only verbal and will not be written into the contract. Once disputes arise afterwards, tourists will easily Difficult to defend rights.
4. Reserve money. Low-price tour groups will use various reasons to ask tourists to deposit some money first and promise to return it after returning. If tourists do not spend a certain amount during the purchase process, this will The money will be withheld.
5. Reduce travel costs. Tour guides save money by minimizing catering, accommodation, and transportation standards.
6. Arrange to receive rebates during the purchase process. The local travel agency will usually cooperate with the shopping mall. Regardless of shopping or not, the shopping mall will pay a fixed head fee to the travel agency. Shopping stores give rebates to travel agencies and tour guides, providing travel agencies with zero negative group fees and profit margins.
7. Inducing tourists to spend. In order to make purchases, tour guides will use all kinds of skills to take advantage of tourists' trust in the tour guide. When they arrive at the shopping store, inducing consumption will be a matter of course.
8. Forcing tourists to consume. If the inducement of consumption does not go smoothly and some people are unwilling or clearly refuse to buy, the tour guide will usually complain and threaten, or even insult and beat them.
9. Increase charging items. Some low-priced tour groups will add items to the itinerary and charge fees. They even take advantage of tourists' lack of understanding of the market to go to free attractions but charge ticket fees.
10. Hidden consumption. Tourist attractions ask tourists to pay in the name of praying to gods and Buddhas, raising funds, etc. There are also some celebrities who rush to grab tourist attractions, temporary fireworks shows or water-splashing festivals. Most of them All have problems.
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